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April 28, 2005 6:01 PM
Missions and Visions
I had a chance late yesterday to catch up with Jeff Weiner, point man at Yahoo for all things search. Jeff's been a great resource for both this site as well as the book, and it had been far too long since we last caught up. The last time we spoke at length he showed me prototypes for what became Y!Q, so my expectations were high for this chat.
Jeff's always been the kind of guy who not only suffered my fascination with Joints after Midnight topics, he's even encouraged them. This time around he brought one such topic to me: the overall vision statement for Yahoo Search. The statement is not particularly new, Terry Semel referred to it at the beginning of his comments in the last quarterly earnings call, but Jeff wanted to bounce if off me, and by extension, all of you. He also wanted to talk about where search was going, and the implications of the flood of news in this space over the past few months.
The vision statement for Yahoo Search is pretty damn good, if you're into that kind of thing (I'll admit, I am). Here it is, in its entirety:
To enable people to find, use, share, and expand all human knowledge.
Jeff and his team have been testing this phrase at small gatherings and in the press this month, and so far it seems to be well received, if still a bit under the radar. Compare it to Google's mission statement:
To organize the world's information and make it universally accessible.
Interesting, no? Now, I'm mixing my visions and my missions, as many of you may quickly point out. Yahoo Search also has a mission:
To provide the world's most valued and trusted search service.
But that doesn't really have the same ring to it. Google's mission, I think, is really a vision statement in mission clothing, and it feels appropriate to compare it with the Yahoo Search vision.
When you think about Yahoo's search mission as an organizing principle, a lot of what Yahoo is doing - 360, MyWeb, Y!Q, the purchase of Flickr - start to fall into place. Weiner calls his vision FUSE (for Find, Use, Share, and Expand) and it's an apt metaphor - using search to fuse a myriad of services and applications, all of which center on knowledge and its application.
As Jeff pointed out to me, at the center of the idea of FUSE is what's happening to media - how every single medium - music, TV, print, telecom, even our first versions of the web - is being remixed and reordered by Web 2.0. It's an old saw, but mass media really is becoming my media - through RSS, podcasting, iTunes, Tivo, blogs, and many innovations to come. And central to navigating a my media world is search. Hence, the FUSE vision holds water for me - search is not just about a web index. It's about my interface to the world.
I like both Google and Yahoo's visions, to be honest, they both augur a future where control lies with us, through the questions we ask and the tracks we leave across the ever expanding web. Yahoo's focus on sharing, I think, is critical, and perhaps a key area where Google's (stated) vision may be lacking at the moment. But with so many recent innovations in that space - search history, Gmail, increased RSS support, centralized account management - I don't expect that deficit to stand for long.
- Posted by John Battelle on April 28, 2005 6:01 PM
TrackBack
Listed below are links to weblogs that reference Missions and Visions:
» Missions & Visions & Actions from Search Engine Watch Blog
In Missions and Visions, John Battelle talks with Jeff Weiner, who I've introduced at conferences in the past as Yahoo's search czar, about Yahoo Search's vision and mission statements.... [Read More]
- Tracked on April 29, 2005 7:40 AM
» The Yahoo Search FUSE from bobpage.net
Check out the John Battelle posting comparing the Yahoo Search and Google visions and missions.
I particularly liked the Y! Search “FUSE” (for Find, Use, Share, and Expand) - it nicely sums up the attitude at the search team, but also inf... [Read More]
- Tracked on May 12, 2005 7:47 AM
» Imitiation and the Slippery Slope of Portaldom: My Google from Jeremy Zawodny's blog
"Google is not a portal!" they cry. "Google is different..." we're told. But a funny thing happened today. Not only are they inching ever more down the slippery slope to portaldom, they've decided that we at Yahoo have really been on the right track a... [Read More]
- Tracked on May 19, 2005 5:58 PM
» My Google is here from chew shop
My Google is here. The official press release says among other things: [Read More]
- Tracked on May 20, 2005 6:07 AM
» Find, Use, Share, Expand from My blog of HR, and technology stuff
I was reading Jeremy Zawodny's trashing of Google over their new MyGoogle service and Jeremy mentioned FUSE. Jeremy quotes John Battelle from back in April:-
Weiner calls his vision FUSE (for Find, Use, Share, and Expand) and it's an apt metaphor - ... [Read More]
- Tracked on May 20, 2005 4:04 PM
» The Yahoo Google blogwars from The Blog of Zoo
Have you ever wondered how employees at Yahoo feel about Google? Or how Google sometimes feels about the bad press they get? Enter the wonderful world of employee blogs. Disclaimer: Jeremy Z is a MySQL god, has contributed countless hours... [Read More]
- Tracked on May 23, 2005 3:36 PM
» ON BLOG PLATFORM DIRECTIONS from *michael parekh on IT*
QUE SERA SERA Fred Wilson has an interesting post positing that blogging platform companies like Six Apart/TypePad are the [Read More]
- Tracked on June 4, 2005 7:16 AM
» Newspaper local search from chew shop
I want my local newspaper site to offer at minimum all of this. Who owns local? Last I looked it was a newspaper. Newspapers have the content, brand strength, trusted consumer relationship and more feet on the street for news [Read More]
- Tracked on July 5, 2005 6:45 AM
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So, Blogher was a complete and utter trip. It was great to see old friends and meet new ones. I have to admit that i was totally overwhelmed by the level of energy that so many people had - i totally crashed last night as a result. I spent the... [Read More]
- Tracked on July 31, 2005 8:28 PM
» Yahoo!, web services and the desktop from Preoccupations
Yahoo! is doing lots of interesting things. I'm not into 360 much but, given how Yahoo! is developing, I have registered and started an account. I have played with Y!Q ('Copy and paste text from your published content into the [Read More]
- Tracked on August 1, 2005 11:05 AM
» Hey Dude, Yahoo Wants You To Dig It, Tag It, and Share It! from Search Engine Watch Blog
The Yahoo team in Sunnyvale has filed for a new trademark/service mark with the U.S. Patent and Trademark Office that hits on tagging and sharing (aka MyWeb 2.0). What's the phrase Yahoo is registering? + "Dig It. Tag It. Share It." Serial #: 78720852 ... [Read More]
- Tracked on October 9, 2005 10:27 PM
» REAP and its kissin' cousin memes from Ramana Rao's Information Flow
When it comes to posts that go at “Beyond Search is ___”, one has a good chance in the blogosphere, of, well, being mostly ignored … By now, you can more or less be overloaded just by search results for... [Read More]
- Tracked on November 16, 2006 2:54 PM
Comments
I caught this article a little late, but great, advanced insight. I'm just now understanding this three months later than this post, and even still I am amazed at the "stickyness" of all this. I can't get enough of my 360!
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