free html hit counter February 2007 - Page 8 of 8 - John Battelle's Search Blog

The GooTube Debate

By - February 05, 2007

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On the issue of Viacom’s takedown notice, and GooTube in general:

In this corner, against GooTube: Mark Cuban

Gootube has taken the arrogant position with big media that “You can’t stop us. You can’t stop people from uploading your copyrighted materials and if you want us to, you have to do a deal with us”. With the little copyright owner who feels their work has been illegally hosted on Google Video they simply try to intimidate them.



And in this corner, against both Viacom and GooTube, Cory Doctorow:

This is shockingly bad behaviour on the part of both Viacom and Google, YouTube’s owner. Viacom’s indiscriminate spamigation is incredibly negligent and evil. They certainly know that a search for a term like “Redbones” will catch videos like Jim Moore’s Sunday nite dinner at Redbones in Somerville, Mass (a 30 second clip of Moore and several friends “having dinner in a ribs place in Somerville”). The idea that they have members of the bar — officers of the court! — signing affidavits swearing that they have a good-faith belief that these clips infringe their copyrights is disgraceful. Practicing law is a privilege, not a right. The law societies should be holding these attorneys to account for this kind of behaviour.

But Google’s lawyers should have known better, too. The DMCA says that if a web-hoster ignores a takedown request, it’s liable for copyright damages if the material in question is found to be infringing. YouTube can’t afford to just let any lunatic — including the savage pricks at Viacom — indiscriminately censor the content it hosts. That’s not fair to its customers.

I haven’t found anyone who is pro Google yet. Anyone?

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FAST's AdMomentum

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There’s other search monetization news today with the announcement of FAST’s AdMomentum. Release is here. The publisher-centric ad platform is due out in the spring. More from this AP story. Tidbits:

Fast is marketing its platform _ dubbed AdMomentum _ as a one-stop solution for Web sites that want to become less dependent on Google and the other large advertising networks operated by Yahoo Inc. and Microsoft Corp.

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With more money at stake, Fast is betting Web sites will be increasingly interested in developing their own ad systems so they won’t have to share revenue with Google and the other networks.

‘Publishers are not going to want another hand in their pockets every time they are selling ads,’ said Perry Solomon, Fast’s vice president of strategic market development. Solomon declined to discuss AdMomentum’s pricing model.

A Cheery View of Panama

By - February 03, 2007

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From Amr Awadallah, a Yahoo fellow, but one worth listenting to.

Some background, Panama brings two core changes:

One launched a few months ago and that is the new advertiser facing UI (user interface), it is much faster and easier to use than the original Overture UI (which was not upgraded in years) and brings many new features like ad templates, creative testing, immediate ad activation, and geo-targeting.

The other core change is what Yahoo! will launch late evening on Monday Feb 5th, and that is the spanken new Quality-Ordering marketplace. In a nut-shell, Yahoo!’s current marketplace orders the sponsored results by how much the advertisers are bidding regardless of how relevant the ad is to the query the user issues, the new marketplace will focus more on the relevance of the ad and how it relates to the query.

Quality-Ordering (aka Quality Reordering) is a win-win-win, i.e. it is a win for the users since they get more relevant sponsored results, it is a win for advertisers since they get leads that are more likely to convert (so higher ROI), and it is a win for Yahoo! since higher quality equals more clicks.

A Search History Privacy Tale

By - February 02, 2007

Worth a read. This fellow has noticed a flaw in how security is – or is not – handled in Google’s approach to personal search history.

Yes, I did give my permission for someone to log in to their Google account from my laptop. However, I reasonably expected Google to log him out after a while even if he did not log himself out. Then I realized that this is probably not a bug, but rather an architectural limitation. Google cannot tell when a person has finished using a particular computer or if in fact if that person actively uses multiple computers. For personalized search to work well, Google needs to capture all of a user’s search activity. While doing that aggressively, Google became a tool for compromising my privacy.

As a result, my search results are not only “owned” by someone else, I don’t even have access to them.

Two New Behavioral Ad Firms

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Matt has the scoop on Aggregate Knowledge and Wunderloop, both are Database of Intentions-based ad services….