free html hit counter February 2007 - Page 7 of 8 - John Battelle's Search Blog

I Missed This, But It's Interesting

By - February 06, 2007

From the News&Observer, in Raleigh, NC, a piece that claims Google was heavy handed in its negotiations with local officials over a data center. It may be a case of over sensitive officials playing to the local press, but it does remind me of behavior I covered back in the 90s, from Microsoft.

Google muscled N.C. officials

Records show company was forceful about tax breaks and secrecy

Google tried to silence lawmakers and pushed — at times with a heavy hand — to influence legislation designed to bring the company to Caldwell County.

The company demanded that legislators never speak its name, and had them scolded when word of its interest in North Carolina leaked out, according to records made public this week.

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Crass Promo: FM Tech

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Fm Tech-2

I’m enjoying reading FM Tech more and more. I read the feed, but the site is good too. It’s a mashup of the best of all the technology authors associated with FM. Give it a whirl.

Worried About That Database o' Intentions?

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Turn off your search history, with some help from an ex-Googler. (via BB)

I don’t like Google aggregating this data about me. It is possible to opt out. You can turn off search history recording in the settings page. You can also edit your history, including removing it entirely.

It’s still unclear to me exactly when Google started recording these histories under account names. Six tech savvy friends I asked all found they had some sort of history on Google going back as far as eighteen months. Only half of them remember having turned on some personalization feature that would have resulted in that history being collected. A seventh friend who is scrupulous about cookies and logins had no history. He regrets that his privacy concerns keep him from using Google Reader.

Search Over TV Ads, The Brand Beacon

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Lost Remote makes a very important point: Showing up first in search is more powerful than promoting your brand on TV. But how to make this happen? It’s not just buying keywords. It’s having a conversation up, online, that is honest and has integrity and is about your brand. That conversation becomes a brand beacon, and you can’t just buy that, you have to make it, engage in it, build it, cultivate it. How to do that? Ah, there’s the rub. I’ll be talking more about this in part three of my Conversational Media series, which is way overdue. From the LR post:

Last week, as most of you know, Steve Safran broke a national story here on Lost Remote. He appeared on ABC and MSNBC, as well as Boston TV and radio, with plenty of Lost Remote mentions. While our traffic nearly doubled for the day, it more than tripled the next day. Why, according to our logs? Search engines pointed thousands of users to Lost Remote for both the Aqua Teen Hunger Force story and the bad hair bride video. Which is a powerful lesson for TV folks: showing up near the top in Google for popular search terms trumps nationwide promotion on TV (well, unless you have a spot in the Super Bowl). So how’s your search engine optimization going?

Randy Falco, AOL

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He’s the TV guy who’s now running AOL, and he’s been pretty quiet since taking over. Here’s coverage of a keynote he recently gave, from iMedia, and an interview. He sounds like he’s learning pretty quick….

“First, respect the consumer– don’t interrupt his or her experience,” Falco said. “In an on-demand world, ads that are unrelated or interruptive are deadly.

“Second, open a dialogue with your customer. Learn to listen as well as talk,” Falco said. “They want to be heard.

“Third, be willing to give up some control. I know this involves some risks, but I believe that consumers will reward those brands that come across as genuinely more open and willing to listen.

Reader Kamal Jain Writes…

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Reader Kamail Jain Writes: Google has a very clean home page. It has links to their advertisement products, may be useful, for 1% of their visitors who advertise on Google. But no link to their privacy policy, which is relevant for 100% of their users.]]> Read More Read More