Those of you who thought the idea of sell side advertising was interesting should check out what Ross has found: a French site which seems to be implementing just such a system.
Reader Ed Brenegar writes: This is a year to change the customer relations game. With less commerce happening, presumably, there is more time for interaction. That interaction has to build the relationships...»
Yup, it makes the perfect gift for that officemate or colleague who you thought had everything... including you! If you order here, I promise to sign it, assuming we can figure out the shipping...
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Comments
How would reporting on the past performances of these ad's allow publishers to gleam whether the clicks came because of great copy, other publishers ad placement/positioning expertise, the ad's relevancy to other sites it has been placed on or some combination of other factors?
I think the concept is great and that it is an evolution in advertising. But couldn't there be a way to let the target consumer (not simply the content they are searching on) dictate the ad concept and copy? I have some ideas on how this might be possible but not the tech know how to determine feasibility.
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