free html hit counter Click Fraud Update: Class Action Filed In Arkansas | John Battelle's Search Blog

Click Fraud Update: Class Action Filed In Arkansas

By - April 05, 2005

It was simply a matter of time: From the Dow Jones newswires comes word of a class action lawsuit filed in Arkansas by Lanes Collectibles and several other advertisers. The suit names 11 engines, including Google, Looksmart, Ask, etc. Is this a big deal? Hard to say, yet. I’ve been looking into this for a while now, and will have more as I can report it.

Related Posts Plugin for WordPress, Blogger...
  • http://gotads.blogspot.com johnk

    I think it’s a good way to keep the click fraud meme growing. Trying to do a class action is interesting, but I think most advertisers would be crazy to join in on the suit at this point. It’s gonna be a better deal for them if they take their data to the search engines directly.

    johnk
    http://gotads.blogspot.com