free html hit counter December 2004 - Page 5 of 8 - John Battelle's Search Blog

Yahoo Desktop Search to Launch

By - December 09, 2004

The FT has the scoop. Deal based on X1 (Bill Gross’s well-received PC search software – man, Overture, Picasa, Snap, now this…)

More in the morning. From the FT, which I think (inadvertently, I am sure) broke an embargo to publish this (I have seen a demo and was planning on posting late tonight or in the morning):

Jeff Weiner, head of search at Yahoo, described the desktop software as “the next natural evolution of search”.

But he also cast the software as part of a broader strategy that would let users tap into Yahoo’s wider array of internet services. The first test version of the software would be available over the web early in the new year, he added.

Like Google’s desktop tool, the Yahoo product will initially make it easier to find email and files stored on the hard drive of a PC. The internet company then plans to extend the software to draw in other personal information stored on servers over the web, said Mr Weiner.

AP Story.

(By the way, I’m told that Ask will launch its desktop search product next week, Dec. 15th, to be exact.)

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I Love….Jesus!

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In a search for for “I love Jews” on Google, Gawker found that the spellchecker asks “did you mean ‘I love Jesus?” Oops. Google corrected the error that day, again showing that hand rolling is necessary when algorithms turn a culturally deaf ear.

Thanks, Jason.

Syndicate IQ

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Have not had time to grok, but this new feed service plans to ” manage, measure, and monetize syndicated content.”

From the home page:

As more publishers, marketers, and enterprises utilize blogs and syndicated content (aka RSS) solutions, the importance of accurate measurement becomes paramount to justify continued investments. Any strategy to monetize syndicated content begins with analysis and data on who, how, and when the content is consumed including the distribution channels.

Syndicate IQ experience and technology enables a set of robust, accurate, invaluable services allowing clients to evaluate and implement the best strategy for utilizing syndicated content.

I can’t tell who is behind this, but time will tell.

Yahoo Local: Who Needs the Yellow Pages?

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ylocallistSome time ago I was briefed on Yahoo Local, and as the team was putting the service, which I think is quite good for a first effort, through its paces it became increasingly clear to me that were I a small business owner, I’d want the ability to edit my listing so I could make my business look more appealing. In fact, if Yahoo Local were sending me leads, I’d very much want to be able to buy my way into a better listing – perhaps post stellar reviews of my establishment, snappy come ons, the like.

I asked Yahoo if and when they planned to launch such a service, and they gave me a rather tight lipped smile. Clearly, the answer was “as soon as possible.” There was clearly the issue of conflicting with Overture’s revenue stream, but it seems the company has worked through that. I noticed today (and in various press reports yesterday) that Yahoo has launched this feature. For $9.95 a month a business owner can create a “premium” listing. For free, they can update the current one.

It’s not quite what I imagined – the premium listing is pretty rigid in its design – but it’s certainly a good start. I will be very interested to see how these listings do for Yahoo.

Social Search

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Friendster and Eurekster have teamed up to allow search based on the filter of your social networks. SearchDay has the goods.

I Got A Dog or Two In This Fight…

By - December 08, 2004

1870_two_cents_revKottke does a survey of ad-blocking in RSS feeds, and the comments are as interesting as his post. With Boing Boing and Searchblog and a business I hope to start if I ever, ever, finish this book, I got a dog or three in this fight. And honestly, I come down here, at least given the information I have at my disposal now: I think unobtrusive, relevant ads in full text RSS feeds are just fine. If more than half my readership reads my stuff in a newsreader, why should Bloglines or MyYahooRSS be the only folks making money off my work? And don’t talk to me about client side readers – the vast majority will be reading from server side solutions like the abovementioned, and those solutions plan to make hay on my content. If we don’t support authors, we all lose. My two cents.

Majestic on GOOG: Brother, Can You Share a Dime?

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majesticThanks to Seth Goldstein (his blog is a good readBTW), I get fresh research from his company Majestic, and it always has interesting stuff. They’re having a small internet conference in NYC next week, and I was supposed to go, but I bagged out so I can work on the book. Sorry Seth. But thanks for the great insights, keep em coming.

Today’s insights have to do with Google. My headline? On average, Google gets nearly a dime for every search it serves in the US. A recent report from Majestic, based on proprietary Comscore data as well as Majestic’s own panels and other sources, notes:

– 98 percent of GOOG revs are from paid search. 65% of revs are domestic.
– Q3 domestic growth driven by 7% quarter to quarter increase in paid introductions (paid clicks), to 964 million, and a 2% quarter to quarter increase in average price per click, to 5%.
– Average CPC: 54 cents, up a cent quarter to quarter.
– Revenue per query grew 8.3% quarter to quarter to nine cents. (That’s right, every search we do on Google makes them nearly a dime, on average).
– Overall US searches grew 6% quarter to quarter, Google powered searches grew by .2%.
– In Q2, 51.9% of all searches on the Google Network included at least one paid listing.
– Of those, 32% include at least one paid introduction.

That’s nearly 17% of all searches ending up with a click on a paid link.

New: AdMarketplace

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admarketplaceAnother contextual ad player enters the space, this one with the experience of having served the keyword-driven graphical banners on eBay for the past 18 months.

AdMarketplace takes the auction based approach of paid search, but for graphical banners. It’s been around for a while, so I guess this is a relaunch. If it’s any good, expect Google and Yahoo, not to mention MSFT, to take a long hard build/buy look at the company.

I am talking to the CEO soon, I hope. My first question: why not scale this to the tail? Can bloggers play?

The company is owned by a company called Conducive Corporation, based in San Leandro, CA and NY. Their site is a monopage with no info, and I can’t find anything on who’s backing AdMarketplace, so I’ll be asking that as well.