Have not had time to grok, but this new feed service plans to ” manage, measure, and monetize syndicated content.”
From the home page:
As more publishers, marketers, and enterprises utilize blogs and syndicated content (aka RSS) solutions, the importance of accurate measurement becomes paramount to justify continued investments. Any strategy to monetize syndicated content begins with analysis and data on who, how, and when the content is consumed including the distribution channels.
Syndicate IQ experience and technology enables a set of robust, accurate, invaluable services allowing clients to evaluate and implement the best strategy for utilizing syndicated content.
I can’t tell who is behind this, but time will tell.