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3 thoughts on “Would you pay $999.99 For One Click?

  1. If an enterprise ASP sells a $125K/mo, 3-year deal and the lead originates from a PPC ad, then if their CTR is 1% and their conversion rate from clicks is 4%, then each click produces $1800 in revenue…

  2. Brian Turner says:

    Ouch – someone say “click fraud” and “clickbot”. :(

  3. DianeV says:

    Don’t have my sliderule here but, click fraud aside, it would seem that those types of terms aren’t for the faint of heart. These are interesting days in search: competition is high but new avenues are opening.

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