Back in 1998, February to be exact, I shared a stage at the TED conference with Bill Gross, founder of IdeaLab. Richard Saul Wurman, TED's founder and impressario, introduced us both. I went first. I gave a short overview of my new magazine to a polite and curious reception. Gross…
Back in 1998, February to be exact, I shared a stage at the
TED conference with Bill Gross, founder of IdeaLab. Richard Saul Wurman, TED’s founder and impressario, introduced us both. I went first. I gave a short overview of my new magazine to a polite and curious reception. Gross then got up and in ritalin-starved fashion began a manic pitch. Imagine, he told the incredulous audience of tech and entertainment influencers, an entirely new search engine model, one driven not by editorial results, but by the raw metrics of the market itself – a pay-for-placement search engine, where the highest bidder wins top spot.
Afterwards a number of folks gathered around to congratulate me, and at the same time to ridicule Gross’s vision. After all, I was starting a magazine predicated on principles pretty much diametrically opposed to Gross: objective and high-integrity journalism. Pay for placement? Bah! It will never work. Keep up the good work, Battelle.
Well, what Gross presented six years ago was GoTo, nee Overture, nee AdWords. What I was pitching was The Standard. Enough said.
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