The Web As Platform

I've decided to add a new category to Searchblog, and with it a new facet of coverage, which I'm calling The Web As Platform. For reasons I hope to make clear over time, I think search represents critical binding for this particular erector set. This meme has been around for…

I’ve decided to add a new category to Searchblog, and with it a new facet of coverage, which I’m calling The Web As Platform. For reasons I hope to make clear over time, I think search represents critical binding for this particular erector set. This meme has been around for a very long time, in various flavors, but any number of circumstances are gathering which have given it significant traction and I find it important and fascinating. I’ve been doing a fair amount of work in this space, work I’ll be announcing later in the year, but for now, I hope you agree this is a space worth watching.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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