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February 28, 2005 3:34 PM
Waxy Scoops Yahoo's LongTail Ads
Check out Andy's scoop: he thinks Yahoo/Overture is about to launch an AdSense like play. Makes sense, given the RSS ads they are testing now...
- Posted by John Battelle on February 28, 2005 3:34 PM
TrackBack
Listed below are links to weblogs that reference Waxy Scoops Yahoo's LongTail Ads:
» Yahoo!ã‚‚GoogleAdsenseã?®ã‚ˆã?†ã?ªã‚³ãƒ³ãƒ†ã‚スト広告ã?«å?‚å…¥ã?™ã‚‹ã?¨ã?„ã?†å™‚ from [エ] trying
Waxy.org: Daily Log: Yahoo's Contextual Ads in the Wild John... [Read More]
- Tracked on February 28, 2005 7:42 PM
» Yahoo! Testing Out its Own Contextual Ads Program? from Search Engines News
According to Andy Baio, Yahoo appears to be testing out a contextual ad program for small websites, like Google's AdSense:
Ken Rudman is a product manager at Yahoo-owned Overture, and his blog features contextual Overture ads throughout. His [Read More]
- Tracked on March 1, 2005 1:25 AM
» Yahoo! testing AdSense-style service from Aqute Research
From PR Weaver, Battelle, InsideGoogle. [Read More]
- Tracked on March 1, 2005 3:13 AM
» Internet Advertising from IPcentral Weblog
TechCentralStation has an article on developments in the world of search engine advertising and the ongoing dance among Google, Yahoo, and Microsoft. Author Jay Currie notes: Google's website advertising program, Adsense, is about to have some fairly h... [Read More]
- Tracked on March 14, 2005 5:52 AM
» Internet Advertising from IPcentral Weblog
TechCentralStation has an article on developments in the world of search engine advertising and the ongoing dance among Google, Yahoo, and Microsoft. Author Jay Currie notes: Google's website advertising program, Adsense, is about to have some fairly h... [Read More]
- Tracked on March 14, 2005 5:54 AM
Comments
This is Overture's content match. It's only open to larger publishers - they're probably just doing some testing. It's been around for a while:
http://www.10two.com/blog/2005/03/yahoos-adsense-or-is-it.html
It's definitely more than just Content Match. The Javascript is pulling from a different location than Content Match (cmhtml.overture.com vs ypn.overture.com), and I have inside confirmation that it's something entirely new.
It looks like Andy's right - I've updated my post accordingly.
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