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March 25, 2004 3:59 PM
Shopping.com IPO Is A Search IPO...
How? Besides my own bias that all of ecommerce is driven by search, see this excerpt from a story on Shopping.com's $400 million IPO:
Shopping.com's biggest customer, responsible for 38% of its revenue, is Google. Shopping.com's agreement with Google is expected to continue, although the market is highly competitive. The Yahoo! (Nasdaq:YHOO) e-commerce site has launched a new price comparison service, and Google is planning to launch its own price comparison service, Froogle.
And, ahem, let's not forget Amazon...
Here's the Shopping.com filing....(BTW, they filed in 2000 but never got out...)
- Posted by John Battelle on March 25, 2004 3:59 PM
TrackBack
Listed below are links to weblogs that reference Shopping.com IPO Is A Search IPO...:
» Checkbook Please from The Pre-Commerce Blog
Shopping.com has filed for their IPO. They earned $6.9 million on revenue of $67.2 million this past year. Yahoo should buy them fast before the price goes up after the IPO. Or they could do even better and buy BizRate which has broader services and ap... [Read More]
- Tracked on March 26, 2004 6:44 AM
» prom and homecoming dresses from Prom Dress Patty
That sounds basically right. What do I know though, i run a silly designer prom dress site. [Read More]
- Tracked on January 16, 2005 12:34 PM
» Checkbook Please from The Pre-Commerce Blog
Shopping.com has filed for their IPO. They earned $6.9 million on revenue of $67.2 million this past year. Yahoo should buy them fast before the price goes up after the IPO. Or they could do even better and buy BizRate which has broader services and ap... [Read More]
- Tracked on February 6, 2005 9:09 PM
» il rimbalzo from d o t - c o m a *:o)
dopodomani - Yahoo! lancia Yahoo! 360 [cos'è?] [preview] 21 marzo 2005 - IAC compra Ask Jeeves per 1850 milioni di... [Read More]
- Tracked on March 27, 2005 11:19 AM
» il rimbalzo from d o t - c o m a *:o)
Se mi vengono in mente cinque parole, sono: profitti - concentrazione - blog - search - news. La cosa che... [Read More]
- Tracked on March 27, 2005 12:07 PM
Comments
Here's a link to the free government site to download the documents.
http://edgar.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001108482&owner=include
Amazon needs to seriously improve its search results. Maybe the a9 thing is addressing this?
That's pretty much A9 in a nutshell. Note how many letters occur in "mazon.com".
When is shopping coming out?
Are they going to do something similar to google.com where regular people can bid?
I wonder what the effect of Frugal and A9 will have on paid-inclusion shopping sites like Shopping.com, and if there will be a residual impact for Google and Amazon.
I assume Shopping.com gets 38% of its revenue from Google through an AdSense program that places ‘Additional Resource’ links on each results page. If so, then the real revenue is not coming from Google but from businesses that use the Google Adwords program to place their ads on third party (i.e. Shopping.com) websites.
If Frugal is successful in gaining a significant portion of shopping related search traffic directly, whose revenue will be impacted? First, Shopping.com's revenue should go down as fewer people use their service (due to Froogle competition) and thus fewer people buying items or clicking on ‘Additional Resource’ links. Second, I think Froogle will lower Google’s revenue (or at least the Adwords program margins), as fewer people click on Adwords and instead just follow the Froogle link. Fewer Adwords clicks mean less revenue for Google. Third, Amazon because many of its Associate Program affiliates rely on Google Adwords for marketing. These marketing efforts may not pay-off in the face of new Froogle competition.
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