Shopping.com IPO Is A Search IPO…

How? Besides my own bias that all of ecommerce is driven by search, see this excerpt from a story on Shopping.com's $400 million IPO: Shopping.com's biggest customer, responsible for 38% of its revenue, is Google. Shopping.com's agreement with Google is expected to continue, although the market is highly competitive. The…

sdc_logoHow? Besides my own bias that all of ecommerce is driven by search, see this excerpt from a story on Shopping.com’s $400 million IPO:

Shopping.com’s biggest customer, responsible for 38% of its revenue, is Google. Shopping.com’s agreement with Google is expected to continue, although the market is highly competitive. The Yahoo! (Nasdaq:YHOO) e-commerce site has launched a new price comparison service, and Google is planning to launch its own price comparison service, Froogle.

And, ahem, let’s not forget Amazon…

Here’s the Shopping.com filing….(BTW, they filed in 2000 but never got out…)

0 thoughts on “Shopping.com IPO Is A Search IPO…”

  1. I wonder what the effect of Frugal and A9 will have on paid-inclusion shopping sites like Shopping.com, and if there will be a residual impact for Google and Amazon.

    I assume Shopping.com gets 38% of its revenue from Google through an AdSense program that places

Leave a Reply

Your email address will not be published. Required fields are marked *