John Battelle's Search Blog

Finally we’ve got this thing up and running. I’m in New York, seeing old friends, interviewing folks for the book. In some cases they are one and the same.
I suppose this first post should outline the goals of this blog, but to be honest, that feels far too forced. Suffice that here I’ll post this and that which I find noteworthy or interesting, in particular as it relates to search, the subject of my first book, and secondarily as it relates to the warp and weft of traditional media as it intersects with technology.