Yahoo Redecorates

Yahoo made some minor changes to its home page this week, but as CNET reports, minor changes to Yahoo's home page are a very big deal. The changes emphasize Search, of course…. From the piece (this ain't news, Yahoo's been focused on search for sometime, but it's evidence the…

schma_1.gif
Yahoo made some minor changes to its home page this week, but as CNET reports, minor changes to Yahoo’s home page are a very big deal. The changes emphasize Search, of course….

From the piece (this ain’t news, Yahoo’s been focused on search for sometime, but it’s evidence the focus is bearing fruit): “The design changes reflect an internal mandate at the company to make search a prominent feature across the entire network, including Yahoo’s personals, travel and real estate sections. The impetus is largely fueled by the shifting economics of search and its lucrative advertising component, pay-per-click sponsored listings. “

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

Leave a Reply