Twitter’s lack of growth over the past few months has quickly become its defining narrative – witness Inside Twitter’s plan to fix itself from Quartz, which despite the headline, fails to actually explain anything about said plan.
As with most things I write about Twitter, I have no particular inside knowledge of the company’s plans, but I’ve written over and over about its core failing, and promise. In 2008 (!) I suggested “TweetSense“, and in 2011, I wrote Twitter and the Ultimate Algorithm: Signal Over Noise (With Major Business Model Implications). It opens with this: