The iWatch: What I Hope Apple Actually Does (But Probably Won’t)

(image AppleInsider) Back in April of last year, I pondered Pebble, the then-wildly successful darling of Kickstarter fame. Pebble is a wristwatch device that connects to iPhones and displays various smart things. In the piece, Does the Pebble Cause a Ripple In Apple’s Waters?, I asked whether Apple would allow such third-party hardware to play in their backyard. It struck me Apple’s entire business was about hardware. Pebble, I figured, was in for a tough road. No wonder it went to Kickstarter, I mused. VCs would never back something so clearly in Apple’s target zone. From the post:

If you watch the video explaining Pebble, it become pretty clear that the watch is, in essence, a new form factor for the iPhone. It’s smaller, it’s more use-case defined, but that’s what it is: A smaller mirror of your iPhone, strapped to you wrist. Pebble uses bluetooth connectivity to access the iPhone’s native capabilities, and then displays data, apps, and services on its high-resolution e-paper screen. It even has its own “app store” and (upcoming) SDK/API so people can write native apps to the device.

In short, Pebble is an iPhone for your wrist. And Apple doesn’t own it.

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Does the Pebble Cause a Ripple In Apple’s Waters?

Ever since the Pebble watch became an cause célèbre in tech circles for its kickass Kickstarter moves (it’s raised almost $7mm dollars and counting), something’s been nagging me about the company and its product.

It’s now Valley legend that the company had to turn to Kickstarter to get its working capital – more than 46,000 folks have backed Pebble, and will soon be proudly sporting their spiffy new iPhone-powered watches as a result. Clearly Pebble has won – both financially, as well as in the court of public opinion. I spoke to one early investor (through Y-Combinator) who had nothing but good things to say about the company and its founders.

But why, I wondered, were mainstream VCs not backing Pebble once it became clear the company was on a path to success?

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