What Media Must Do To Succeed

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Wired Founder Louis Rossetto at work in the early days.

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Man, there’s been a ton of hand wringing over “the media” of late, from all the fuss over First Look and the New Republic to questions about whether a publication can surviveĀ if it’s not at 20-30mm uniques and growing – like current darlings Vox, BuzzFeed, and Vice.

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