else 9.23: From “Pulp to Prototype” and Other Good Reads

This week we’ve been thinking a lot about driverless cars and related data-driven innovations in transportation. (We even saw one up close this week at Google Zeitgeist.) We looked at Google’s newest effort to extend life with data in its new company, Calico. We thought about the relationship between science fiction and technological development, and we’re excited about a new crop of literary takes on tech industry.

As always, if you want to keep up with what we’re reading/thinking about on a weekly basis, the best way is to subscribe to the “else” feed, either as an email newsletter or through RSS.

 

How a self-driving car sees the world, Popsci.
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Do Not Track Is An Opportunity, Not a Threat

This past week’s industry tempest centered around Microsoft’s decision to implement “Do Not Track” (known as “DNT”) as a default on Internet Explorer 10, a browser update timed to roll out with the company’s long-anticipated Windows 8 release.

Microsoft’s decision caught much of the marketing and media industry by surprise – after all, Microsoft itself is a major player in the advertising business, and in that role has been a strong proponent of the current self-regulatory regime, which includes, at least until Microsoft tossed its grenade into the marketplace, a commitment to implementation of DNT as an opt-in technology, rather than as a default.*

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