Yahoo has redesigned its homepage, on the same day it announced improved profits (thanks in large part to the painful cost cutting of the past few quarters). Quite directly, Yahoo says “This new launch represents the most significant change to our homepage since the company’s inception.”
That’s quite a statement. I’ve spent some time on the page, and I’m not sure it lives up to that billing. The big deal, in short, is Yahoo’s promotion of other sites that are not in Yahoo’s immediate family – Facebook, Myspace, and eBay made the permanent list of integrated suggestions – you can get your updates on a customized Yahoo page (no Twitter, sorry) – and the first splash I got suggested – quite randomly – This Old House and a few others.
The parts of the home page that are not customized are overwhelmingly LCD (lowest common denominator) – very celebrity focused, for example. What to do? That’s what binds us all, I guess.

I like to do this exercise from time to time – asking how
I’ve been complaining that nearly no search engines surface real time data (for now, that’s Twitter, but Facebook is coming soon enough, and there will be tons more). In fact, I complained to Microsoft about this well before the launch of Bing, and then complained some more when Twitter results were not surfaced in initial beta versions of the service. Man, I’m grumpy lately, eh?

There’s quite a wonderful authorial kerfuffle happening between Chris Anderson, whose recent book “Free” has been the target both of