Watch Out Google, Facebook Is Gaining in PPC

Alex Salkever has written a post on Facebok's self service CPC platform, which has been getting a lot of traction lately and is largely responsible for the company's recent boasting about being cash flow positive. From it: I chatted with nearly two dozen people who are buying ads on…

facebook ads.png

Alex Salkever has written a post on Facebok’s self service CPC platform, which has been getting a lot of traction lately and is largely responsible for the company’s recent boasting about being cash flow positive. From it:

I chatted with nearly two dozen people who are buying ads on Facebook. Many of them are also purchasing ads on Google (GOOG) and other online venues. The overwhelming sentiment? Facebook ads are actually more effective and do a better job of getting them in front of their target audiences.

Read More
10 Comments on Watch Out Google, Facebook Is Gaining in PPC

SIGN UP FOR THE NEWSLETTER

Stay up to date on the latest from BattelleMedia.com

On Complements and Showdowns and TweetSense

SAI points to an interesting piece by Chris Dixon, founder of Hunch, in which he argues that Twitter will inevitably be competing with its core developers (complements to Twitter) at some point. This is always true for development ecosystems, however, and I don't think, in fact, it will be as…

SAI points to an interesting piece by Chris Dixon, founder of Hunch, in which he argues that Twitter will inevitably be competing with its core developers (complements to Twitter) at some point. This is always true for development ecosystems, however, and I don’t think, in fact, it will be as bad as Chris claims. His argument:

At some point, significant (non-VC) money will enter the Twitter ecosystem. I have no idea whether this is will be by charging consumers, charging businesses users, search advertising, sponsored tweets, licensing the twitter data feed, data from URL shorteners, or something else. But history suggests that where there is so much user engagement, dollars follow.

For the sake of argument, let’s suppose Twitter’s eventual dominant business model is putting ads by search results. Who gets the revenue when a user is searching on a 3rd party Twitter client? Even if Twitter gets a portion of revenue from ads on 3rd party apps, there will always be an incentive for them to create their own client app, or to “commodotize” the client app by, say, promoting an open source version.

Read More
5 Comments on On Complements and Showdowns and TweetSense

The IPO Markets and the Internet: A Thaw’s A Comin’

Unemployment is up and continuing to rise, the recession, while possibly, maybe, sort of technically over, does not feel over at all, and while Murdoch says "things are better" in the advertising economy, "better" means "no longer totally crap." So why on earth would I write a headline like the…

Unemployment is up and continuing to rise, the recession, while possibly, maybe, sort of technically over, does not feel over at all, and while Murdoch says “things are better” in the advertising economy, “better” means “no longer totally crap.”

200909160821.jpg

So why on earth would I write a headline like the one adorning this post?

Read More
7 Comments on The IPO Markets and the Internet: A Thaw’s A Comin’

A Worthy Rant From Danny on Yahoo Search

Danny Sullivan over at SEL has really teed off on Yahoo's search strategy, and any time he goes off, it's worth a read. From it: USER INTERFACE CHANGES WON’T LET YAHOO COMPETE IN SEARCH Got it? Write it down, someone come check back on this in five years. If Yahoo’s…

Danny Sullivan over at SEL has really teed off on Yahoo’s search strategy, and any time he goes off, it’s worth a read.

From it:

USER INTERFACE CHANGES WON’T LET YAHOO COMPETE IN SEARCH

Read More
3 Comments on A Worthy Rant From Danny on Yahoo Search

Adobe Acquires Omniture

This is very interesting. We're interviewing Adobe CEO Shantanu Narayen at Web 2 next month, man will we have things to talk about now. Why would Adobe want to get into the web analytics business (in short, supporting ecommerce and marketing)? Well, it makes sense given nearly all ads are…

This is very interesting. We’re interviewing Adobe CEO Shantanu Narayen at Web 2 next month, man will we have things to talk about now. Why would Adobe want to get into the web analytics business (in short, supporting ecommerce and marketing)? Well, it makes sense given nearly all ads are in Adobe Flash now. Hmmmm…what do you think? From the Merc piece:

“Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online,” Adobe CEO Shantanu Narayen said in a statement announcing the deal. “This is a game changer for both Adobe and our customers. We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets.”


6 Comments on Adobe Acquires Omniture

Twitter Traffic Flattening

This graph is a rough estimate, does not include use of Twitter apps, mobile, etc. It's just traffic to Twitter.com. But it has proven a reliable trending mechanism for Twitter. And it shows a leveling off. Now, I am going to go out on a limb and say the growth…

This graph is a rough estimate, does not include use of Twitter apps, mobile, etc. It’s just traffic to Twitter.com. But it has proven a reliable trending mechanism for Twitter. And it shows a leveling off. Now, I am going to go out on a limb and say the growth is probably mostly in mobile and third party instances. But still…

http://www.quantcast.com/profile/embed?img=http%3A//www.quantcast.com/profile/trafficGraph%3Fwunit%3Dwd%253Acom.twitter%26drg%3D%26dty%3Dpp%26dtr%3Ddm%26gl%3D6mo%26ggt%3Dlarge%26showDeleteButtons%3Dtrue%26width%3D520&w=520&h=335&showDeleteButtons=false&wunit=Charts.Traffic.FrequencyGraph.

8 Comments on Twitter Traffic Flattening

Omigili Figures Out How To Hack Google For Real Time Results

Way to go dudes at Omgili! By now you probably know about the “Search Options” feature Google introduced in May. One of its features is to limit the search results by time frame. By default the available time frames are: Any time, Past year, Past week, Recent results and Past…

Way to go dudes at Omgili!

By now you probably know about the “Search Options” feature Google introduced in May. One of its features is to limit the search results by time frame. By default the available time frames are: Any time, Past year, Past week, Recent results and Past 24 hours. Past 24 hours is nice but still far away from Real-time. What Google isn’t telling you is that you can search in the past minute and even in the past second. The trick is to change a parameter in the URL that will narrow down the time frames. ….Notice the URL parameter qdr:d. I assume qdr stands for Query Date Range (sounds about right). All you have to do to search for the query in the past minute is to change the parameter to qdr:n, and for the past second to qdr:s.

Past Minute:

Read More
2 Comments on Omigili Figures Out How To Hack Google For Real Time Results

Google Puts Another Stake in Open Ground

Good to see this happening: Introducing DataLiberation.org: Liberate Your Data! In short, Google is taking its commitment to allow data exporting seriously. This is a very, very good thing….

dataliberation.pngGood to see this happening:

Introducing DataLiberation.org: Liberate Your Data!

In short, Google is taking its commitment to allow data exporting seriously. This is a very, very good thing.

Leave a comment on Google Puts Another Stake in Open Ground

Web 2 Preview: DigitalGlobe: The World Is The Index

I had an extraordinary day yesterday, in terms of who I got to talk with. Not only did I meet with several of FM's partners – two Fortune 500 marketers, a major platform partner, and a major blogger – I also got to watch the launch of Ad Stamp…

Dglobe closer.jpeg

I had an extraordinary day yesterday, in terms of who I got to talk with. Not only did I meet with several of FM’s partners – two Fortune 500 marketers, a major platform partner, and a major blogger – I also got to watch the launch of Ad Stamp and the complete schedule for the Web 2 Summit. But a highlight of the day had to be my chance to steal 30 or so minutes with the founder of DigitalGlobe, Dr. Walter Scott.  

Now why was I talking to Dr. Scott? Well, he’s presenting at the Web 2 Summit this year, and I get to work with him on how Digital Globe fits into our theme of WebSquared.

Read More
3 Comments on Web 2 Preview: DigitalGlobe: The World Is The Index

Why I Love FM’s Ad Stamp

Today my company Federated Media announced a new ad format for a group of our publishing partners. We call this beta program "Ad Stamp", and those of you who've been watching the space closely, and reading my thoughts on marketing here, won't be too surprised by what you see. However,…

Today my company Federated Media announced a new ad format for a group of our publishing partners. We call this beta program “Ad Stamp”, and those of you who’ve been watching the space closely, and reading my thoughts on marketing here, won’t be too surprised by what you see.

BingAdStampgif.gif

However, with Ad Stamp there is more than meets the eye, and I wanted to think out loud a bit about why I believe this format works, and how it might reflect some of the trends I’ve been watching and commenting upon in this space for years.

Read More
4 Comments on Why I Love FM’s Ad Stamp