Introducing FM’s Signal Conference Series

I'm pleased to formally announce Federated Media's upcoming Signal Series – three full-day conferences in three great cities. Born from FM's annual Conversational Marketing Summit and my daily Signal newsletter, the Signal conference series focuses on one key topic in one city at a time. These three events will culminate…

SIGNAL.pngI’m pleased to formally announce Federated Media’s upcoming Signal Series – three full-day conferences in three great cities. Born from FM’s annual Conversational Marketing Summit and my daily Signal newsletter, the Signal conference series focuses on one key topic in one city at a time. These three events will culminate in our annual CM Summit in New York next June during Internet Week.
We’ve nearly completed the program for the first event – Signal LA. The event is February 8th at the SLS Hotel (it’s quite nice!). The focus, as befits an event in LA, is content marketing, one of the more talked about trends in brand marketing today.  Our speaker line-up, as I hope you’ve come to expect, is stellar, and we’re really excited for what we’re sure will be an interesting, informative and impactful day. Please join us!

Confirmed speakers for Signal LA include:

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Google’s “Opinion” Sparks Interesting Dialog On Tying of Services to Search

Yesterday's post on Google having an algorithmic "opinion" about which reviews were negative or positive sparked a thoughtful response from Matt Cutts, Google's point person on search quality, and for me raised a larger question about Google's past, present, and future. In his initial comment (which is *his* opinion, not…

the search cover.pngYesterday’s post on Google having an algorithmic “opinion” about which reviews were negative or positive sparked a thoughtful response from Matt Cutts, Google’s point person on search quality, and for me raised a larger question about Google’s past, present, and future.

In his initial comment (which is *his* opinion, not Google’s, I am sure), Cutts remarked:

“…the “opinion” in that sentence refers to the fact our web search results are protected speech in the First Amendment sense. Court cases in the U.S. (search for SearchKing or Kinderstart) have ruled that Google’s search results are opinion. This particular situation serves to demonstrate that fact: Google decided to write an algorithm to tackle the issue reported in the New York Times. We chose which signals to incorporate and how to blend them. Ultimately, although the results that emerge from that process are algorithmic, I would absolutely defend that they’re also our opinion as well, not some mathematically objective truth.”

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The Web 2 Debrief Video

Almost immediately after the Web 2.0 Summit last month, Tim O'Reilly and I sat down at an FM event and debriefed each other on what we learned. Here's the video….

Almost immediately after the Web 2.0 Summit last month, Tim O’Reilly and I sat down at an FM event and debriefed each other on what we learned. Here’s the video.

http://c.brightcove.com/services/viewer/federated_f9?isVid=1

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In Google’s Opinion….

Wow, I've never seen this before. Check out Google's post, responding to the New York Times story about a bad actor who had figured out a way to make a living leveraging what he saw as holes in Google's approach to ranking. How Google ranks is the subject of…

Google Opinon.png

Wow, I’ve never seen this before. Check out Google’s post, responding to the New York Times story about a bad actor who had figured out a way to make a living leveraging what he saw as holes in Google’s approach to ranking.

How Google ranks is the subject of increasing scrutiny, including and particularly in Europe.

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The Final Web 2 Conversation: Evan Williams

Ev recently turned over CEO duties to Dick Costolo, but it's clear he's still very, very engaged. Highlights for me included when Ev spoke of his mission to lower barriers to publishing, avoided talking about financing, and needled me a few times, in a humorous way, of course….

Ev recently turned over CEO duties to Dick Costolo, but it’s clear he’s still very, very engaged. Highlights for me included when Ev spoke of his mission to lower barriers to publishing, avoided talking about financing, and needled me a few times, in a humorous way, of course.

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FCC Chair Julius Genachowski: This Is Getting Very Real

If I could sum up the overarching theme of our conference this year, it's that "this sh*t is getting real." Plucky startups with funny names have consolidated power, and are disrupting the entire global economy. This, of course, means things are "getting real" from the point of view of government…

If I could sum up the overarching theme of our conference this year, it’s that “this sh*t is getting real.” Plucky startups with funny names have consolidated power, and are disrupting the entire global economy. This, of course, means things are “getting real” from the point of view of government and policy as well. Here’s a candid conversation with one of the key policy chiefs, FCC Chair Julius Genachowski.

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Carol Bartz at Web 2: Yahoo! In The Midst of Transition

Carol Bartz has been under fire for nearly two years, and it shows in her responses to my questions – she's ready to look forward and not defend what Yahoo has been in the past. My sense is that it will take another year or so before the real changes…

Carol Bartz has been under fire for nearly two years, and it shows in her responses to my questions – she’s ready to look forward and not defend what Yahoo has been in the past. My sense is that it will take another year or so before the real changes at Yahoo – in key areas of infrastructure, management, and products – will really take hold.

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Mark Zuckerberg at Web 2 – A Maturing CEO

This third conversation with Mark Zuckerberg was, to my mind, the best so far, and YouTube seems to agree, as it's got more plays than nearly any other save Eric Schmidt (who was featured by YouTube on the homepage). See if you agree….

This third conversation with Mark Zuckerberg was, to my mind, the best so far, and YouTube seems to agree, as it’s got more plays than nearly any other save Eric Schmidt (who was featured by YouTube on the homepage). See if you agree.

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Speaking with Yuri Milner – Business But No Politics

My conversation with recently emerged super investor Yuri Milner was fascinating, and it got a bit tense when I brought up the recent trial of former Yukos CEO Mikhail Khodorkovsky and its implications for doing business out of Russia. I felt it was a pertinent question, but I'm not certain…

My conversation with recently emerged super investor Yuri Milner was fascinating, and it got a bit tense when I brought up the recent trial of former Yukos CEO Mikhail Khodorkovsky and its implications for doing business out of Russia. I felt it was a pertinent question, but I’m not certain Milner agreed. What do you think?

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Ari Emanuel of William Morris Endeavor – Fireworks Ensue

A very fun evening discussion with Ari, who gets riled up by Tim during the Q&A. Check it out……

A very fun evening discussion with Ari, who gets riled up by Tim during the Q&A. Check it out…

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