Sixty on Google

60 Minutes aired a long piece on Google last night, and instead of summarizing, I'll just link to the transcript. For avid watchers of all things Google, the piece did not go very deep, but then again, as Leslie Stahl told me during our interview, they have to make…

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60 Minutes aired a long piece on Google last night, and instead of summarizing, I’ll just link to the transcript. For avid watchers of all things Google, the piece did not go very deep, but then again, as Leslie Stahl told me during our interview, they have to make this stuff make sense to people who have never given Google a second thought.

I’m tempted to Monday morning quarterback my participation in the piece, but I’ll simply state this: I’ve never been entirely happy with the quotes someone has chosen when it comes to a piece of journalism that includes me, and I imagine that will also be true of the sources in my book. Journalists do their best to be true to a source’s intent, but it’s an imperfect craft. Of course I thought I said all sort of interesting things that didn’t make it into the piece (we spoke for nearly an hour), but on the other hand, many friends have assured me I didn’t make an ass of myself, so I’m happy with that result. I was surprised that I was the only “outside voice,” but given that Google cooperated with the program and gave them lots of access, I guess it makes sense that they gave as much airtime as they could to the actual subjects. They did show actual paper copies of the GLAT (Google Labs Aptitude Test) and Slashdot is tearing through the piece here.

Thanks to all of you for bearing with the extended hiatus I took over the past ten or so days, I got a lot of work done on the book, and am closing in – just 2 chapters to go, for the most part. I’m trying to get a full first draft done by the end of this month. My publisher is now weighing whether to push the book out quickly – late spring – or wait until September – which would be a “normal” amount of time given the completion date of the manuscript.

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A Look Ahead

Here we are again, the end of the year. Last year I did pretty well with my prognostications, mainly because I chose carefully. This time, I'm feeling a bit more reckless. A year from now, I am sure I'll be scratching my head – what was I thinking? -…

Crystal Ball

Here we are again, the end of the year. Last year I did pretty well with my prognostications, mainly because I chose carefully. This time, I’m feeling a bit more reckless. A year from now, I am sure I’ll be scratching my head – what was I thinking? – but then again, that’s not such a bad place to be.

So in no particular order, here are some things that I believe have a reasonable chance of occurring in 2005 with regard to the intersection of media, technology, and search.

1. We will have a goat rodeo of sorts in the blogging/micropublishing/RSS world as commercial interests push into what many consider a “pure medium.” I’ve seen this movie before, and it ends OK. But it’s important that the debate be full throated, and so far it looks to be shaping up that way. I’m already seeing these forces at work over at Boing Boing, and I am sure they will continue. We’ll all work on figuring out ways to stick to our principles and get paid at the same time, however, I expect that things might get more contentious before they get better, and 2005 may be a more fractious year in the blogosphere as we evolve through this process.

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Feedburner, More Advertising Feedback

Over at his site, Jeremy gives Searchblog his opinion on the Feedburner implementation. Elsewhere, I've gotten comments on the AdBrite ads running on the right and below the permalink pages. Jeremy says: My thoughts on this: • The ads are irrelevant–unrelated to the content of the post. Unlike AdSense, they…

moneyOver at his site, Jeremy gives Searchblog his opinion on the Feedburner implementation. Elsewhere, I’ve gotten comments on the AdBrite ads running on the right and below the permalink pages.

Jeremy says:

My thoughts on this:
• The ads are irrelevant–unrelated to the content of the post. Unlike AdSense, they don’t fit in with the context at all.
• The ads are pretty big.
• That space is not well used. Instead of Amazon.com branding, why not show an album cover there? That might get me interested. Maybe.

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3 Comments on Feedburner, More Advertising Feedback

Site Update, Six Apart News

Folks (and particularly Firefox folks) please bear with me as we update the site. We're moving to MT 3.0 and there will be some glitches. As long as I'm talking about MT, parent company Six Apart announced a deal with Kanoodle today. Over at Boing Boing we've been working with…

six-logoFolks (and particularly Firefox folks) please bear with me as we update the site. We’re moving to MT 3.0 and there will be some glitches.

As long as I’m talking about MT, parent company Six Apart announced a deal with Kanoodle today. Over at Boing Boing we’ve been working with Kanoodle for a while, and as much as I’d love to say the service works perfectly, there are still major issues, mainly on the contextual side. (The folks there have been great to work with.) Boing Boing is a very hard-to-categorize site, and so far, it’s been very difficult to match the Kanoodle ads to the BB content. I am sure, however, that easier-to-categorize sites will welcome this new service. Release in extended entry….excerpt:

Kanoodle, a leading provider of sponsored listings for search results and content pages and Six Apart, the maker of award-winning Movable Type and TypePad weblog software, today announced that the companies will offer TypePad subscribers the ability to easily add Kanoodle’s content-targeted sponsored links to their sites.  This marks the first time that webloggers will have seamless access to revenue-generating sponsored links as part of their publishing toolset.  The companies expect the product to be live by the first quarter of next year. 

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Searchblog Takes a Vacation

I'm off early Saturday to Florida, visiting relatives, giving a talk, hanging with my family, and focusing on writing. So Searchblog is taking a week off, save the occasional drop in to clean up comment spam, or to note major news (like Google buying Microsoft, or something). I'll be back…

beachI’m off early Saturday to Florida, visiting relatives, giving a talk, hanging with my family, and focusing on writing. So Searchblog is taking a week off, save the occasional drop in to clean up comment spam, or to note major news (like Google buying Microsoft, or something). I’ll be back at it, sunburned, rested, and ready, next weekend. If you need me, drop a line at jbat at battellemedia dot com. (Yes, I’ve already voted, and I hope you all will as well!).

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The Rule of Ten

Caveat: Totally off topic (sort of). For some reason, I grow uneasy if I have more than ten emails unanswered in my inbox. I'll stay at my computer late, I'll forego creature comforts, if it means I can get the message queue down to ten or less before I sleep….

Caveat: Totally off topic (sort of).

For some reason, I grow uneasy if I have more than ten emails unanswered in my inbox. I’ll stay at my computer late, I’ll forego creature comforts, if it means I can get the message queue down to ten or less before I sleep.

Lately this has become difficult, as the number of fun and/or important time requests, or reads/groks/responds, or emails that force other actions have risen to the point where my inbox often demands more of me than I can reasonably give.

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Playing With Feedburner

Many of you may recall my comments in the past about RSS and business models, I've brought the topic up a lot over the past few months. More than half of many blogs' traffic comes from RSS, and most of that traffic is blind – we don't know who is…

FeedburnMany of you may recall my comments in the past about RSS and business models, I’ve brought the topic up a lot over the past few months. More than half of many blogs’ traffic comes from RSS, and most of that traffic is blind – we don’t know who is reading or why, or how much. Also, unless you stick ad postings onto your site (a practice I’m not really into), none of that traffic sees your sponsors or advertising, should you have any. Net net, not a great business model for serious publishers.

Feedburner is an application that promises to change at least some of that. (Dick Costolo, the CEO, had been a prince helping me set it up. He’s the guy who co-led our RSS Business Models workshop at Web 2.0). I’m playing with it starting this weekend. For every second post over 50 words, Feedburner will burn in an Amazon advertisement. If anyone actually buys something from clicking on those ads, I get a few coppers in my affiliate account. Loyal Searchblog RSS readers don’t have do do anything to see this new feature, it happens automatically.

Again, as with the advertising on the upper right of the site itself, I am not doing this to get rich (any profits made will be given to schools), but to learn about the options and get smarter on the whole new ecosystem. It won’t be long, I predict, before Feedburner and services like it start rolling Overture-like ads into feeds. Then, perhaps, we can change this lame “headlines and summaries only” RSS approach taken by most of the mainstream publishers.

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Happy Anniversary To Searchblog

Today marks the one year anniversary of my first post on Searchblog. As I posted on October 20th, 2003: I'm in New York, seeing old friends, interviewing folks for the book. In some cases they are one and the same. I suppose this first post should outline the goals of…

searchblogToday marks the one year anniversary of my first post on Searchblog. As I posted on October 20th, 2003:

I’m in New York, seeing old friends, interviewing folks for the book. In some cases they are one and the same.
I suppose this first post should outline the goals of this blog, but to be honest, that feels far too forced. Suffice that here I’ll post this and that which I find noteworthy or interesting, in particular as it relates to search, the subject of my first book, and secondarily as it relates to the warp and weft of traditional media as it intersects with technology.

Well, it’s been nearly 1,000 posts since then, and I’ve learned more from this conversation than I could possibly have imagined. I thought, when I started, that this site would be a huge success if I could pull a few hundred kindred souls together in a semi-regular way, to talk about search and media. Turns out, according to the stats my webmaster gives me, that nearly 60,000 people visit this site each month, at a rate of about 9-10,000 a day. Last month Searchblog passed the million pageview /month milestone (at least, that was a major milestone for us at Wired and thestandard.com). This kind of attention is not only a great honor, it’s also a responsibility I take seriously, though never so seriously (I hope) as to get all up inside my head. After all, I’ve already been there.

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Neat: IM Interview

The folks over at the Alarm Clock IM'd me and ran the transcript as a feature on their site. Neat idea – IM as interview. Subject is Web 2.0…….

The folks over at the Alarm Clock IM’d me and ran the transcript as a feature on their site. Neat idea – IM as interview. Subject is Web 2.0….

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Comments Now Have Permalinks

Astute readers of this site (are there any other kind) may note that I've implemented permalinks for all comments. Thanks to Eric Case for the pointer to doing this, and to Scot Hacker, my extraordinary webmaster, for making it happen….

Astute readers of this site (are there any other kind) may note that I’ve implemented permalinks for all comments. Thanks to Eric Case for the pointer to doing this, and to Scot Hacker, my extraordinary webmaster, for making it happen.

6 Comments on Comments Now Have Permalinks