After a 22-year career helming communications and later all of central marketing for Microsoft – she counts her budgets with a “b”, folks – Mich Matthews, who I admit I’ve grown fond of, is leaving Microsoft later this summer.
For years I’ve asked Mich to sit down with me and endure one of my trademark grillings, and for years she’s demurred, in the main because she believes that the CMO should not be a front person. “You’re an onstage guy,” she told me when we last spoke. “I’m the person pulling the ropes backstage.”
Well, maybe because she’s leaving, and maybe because she’s exploring what comes next (she honestly doesn’t know, but has an inkling), Mich has finally agreed to speak her mind on stage, and if our prep conversation earlier this week was any indication, it’s going to be one hell of a swan song.
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Here’s the last week in Signal for all you 315,000 or so Searchblog RSS readers (THANK YOU, btw!)
Herewith and below:
I missed rounding up last week’s Signal, forgive me. This week is a pretty good one though, ending as it did with something of a philosophical rant around “what is government in the age of the Internet.” Enjoy.
Aw heck, two weeks ago I