I know there has been some rustlings about Yahoo's inclusion of Flickr into its image search. But today something happened that hasn't in a very long time – I found myself proactively going to Yahoo Image Search to find something, because my default – Google – didn't have it….
I know there has been some rustlings about Yahoo’s inclusion of Flickr into its image search. But today something happened that hasn’t in a very long time – I found myself proactively going to Yahoo Image Search to find something, because my default – Google – didn’t have it.
SEL does a nice job summarizing what's "smart" in Yahoo's new SmartAds. Yahoo is introducing new SmartAds that deliver display ads to people across the web based on their demographic and geographic profiles, plus search and web browsing behaviors. These ads represent the future of graphical advertising at Yahoo,…
Yahoo is introducing new SmartAds that deliver display ads to people across the web based on their demographic and geographic profiles, plus search and web browsing behaviors. These ads represent the future of graphical advertising at Yahoo, according to Gaude Lydia Paez, director of corporate communications at Yahoo.
…The really new thing about SmartAds is the “creative assembly platform,” for which Yahoo has applied for a patent. The idea, according to Paez, is to take “templates” of advertiser-generated creative (e.g., copy, logos, graphics) and assemble those elements dynamically depending on the targeting opportunity. An 18-year-old woman in New England looking for hybrid vehicles, for example, might see a different ad from the same marketer than a 50-year-old male in Texas.
I read this piece in the Sunday NYT on Sue Decker. If you want to grok Yahoo, you gotta read it too….
Thanks to reader JG for this interesting writeup of a recent study on how brands effect search results. From it: Web searchers who evaluated identical search-engine results overwhelmingly favored Yahoo! and Google, providing evidence that people go for brand names on the Internet just as they do in the…
Web searchers who evaluated identical search-engine results overwhelmingly favored Yahoo! and Google, providing evidence that people go for brand names on the Internet just as they do in the real world, according to new research presented at the Computer/Human Interaction 2007 Conference in San Jose, California….
Despite the results pages being identical in content and presentation, participants indicated that Yahoo! and Google outperformed MSN Live Search and the in-house search engine.
Remember my prediction from 2006: 8. iTunes will begin to get the speed wobbles as the music industry decides it wants to control its distribution just like in the good old days. Well, it didn't happen right away, but check this out from Forbes: It's about time. That'd be…
8. iTunes will begin to get the speed wobbles as the music industry decides it wants to control its distribution just like in the good old days.
Well, it didn’t happen right away, but check this out from Forbes:
Read MoreThe Journal covers the inevitable "the grass is greener" story of Google employees leaving to join new startups…(public link)….
Wow, the benediction of Walt Mossberg: Google and Ask each have rolled out new ways of presenting search results. Google's approach, which it calls "universal search," is a modest thing, a first step in what it says will be a long effort to break down barriers between different types…
Google and Ask each have rolled out new ways of presenting search results. Google’s approach, which it calls “universal search,” is a modest thing, a first step in what it says will be a long effort to break down barriers between different types of information a user may be seeking, such as Web links, images and news.
But Ask’s new system, called “Ask3D,” is a much bolder and better advance in unifying different kinds of results and presenting them in a more effective manner. It shows, once again, that Ask places a higher priority than its competitors do on making search results easy to navigate and use.
Domains. Content. AdSense/Affiliate models. There's tons of gold in them thar hills. Marchex is panning….or rather, working some hydraulic strip mines… SEATTLE, WA – June 27, 2007 – In the largest-scale Web site launch of its kind, Marchex, Inc. (NASDAQ: MCHX, MCHXP) today announced that it has launched more…
SEATTLE, WA – June 27, 2007 – In the largest-scale Web site launch of its kind, Marchex, Inc. (NASDAQ: MCHX, MCHXP) today announced that it has launched more than 100,000 of its local and vertical Web sites, publishing more than one billion Web pages of content, features and functionality for consumers looking for local services and information online, along with highly targeted local advertising inventory.
The newly launched sites now feature more than 15 million business listings across all major yellow pages categories, a deep refinement system, user-generated reviews and ratings, and third-party expert reviews aggregated by Marchex’s Open List local content publishing engine.
Read MoreThomas has the news….
Interesting: Local.com Corporation (NASDAQ: LOCM), a leading local search engine, today announced that the company has been awarded patent number 7,231,405 by the U.S. Patent and Trademark Office for the process of indexing and retrieving web-related information by geographical location. The patent covers local search technology related to identifying…
Local.com Corporation (NASDAQ: LOCM), a leading local search engine, today announced that the company has been awarded patent number 7,231,405 by the U.S. Patent and Trademark Office for the process of indexing and retrieving web-related information by geographical location.
The patent covers local search technology related to identifying location information from web documents, indexing that information and making it searchable geographically. In Local.com’s commercial implementation of the technology, the search results are ranked by search term, LocalRank score, location prominence, among other factors. The system then extracts, matches and indexes web pages from the Internet and generates web references where applicable on more than 16 million local businesses listed nationwide on Local.com.
Patents are a real hot button issue in our industry. What do you all make of this? I’ve sent emails for response from the majors…
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