Earlier this year Microsoft CEO Steve Ballmer promised a bunch of innovation in search, and it looks like some of that is starting to roll out, in advance of Microsoft's "Searchification" event next week. More at Liveside…. Update, looks like Liveside got some early stuff that was then pulled,…
Update, looks like Liveside got some early stuff that was then pulled, so the screen shots are only at Liveside. In the spirit of spreading the love, here are the shots, after, and before results:
I've never been happy with people search engines. They just are not deep enough, and if they were, I supposed I'd be unhappy for another reason – our society is not ready for that level of access/transparency. In any case, Web Worker Daily seems to agree that most people…
A note to myself that this is worth digging into: Google Shared Stuff. I can't wait to write more about the impact Facebook and the impending issues of opening up the social graph will have on both Google and the world writ large….
Mobile Adwords, it's happening….
I'll dig more into this as the day evolves…from AFP: AOL unveiled Monday a global advertising platform it said marked another step in a restructuring for the once-dominant Internet firm that has been losing ground in recent years. AOL, media titan Time Warner's Internet subsidiary, announced a series of…
AOL unveiled Monday a global advertising platform it said marked another step in a restructuring for the once-dominant Internet firm that has been losing ground in recent years.
AOL, media titan Time Warner’s Internet subsidiary, announced a series of changes aimed at positioning the company “as the world’s largest and most effective advertising network.”
Read MoreSquidoo, from which not much has been heard lately, is getting into people search. TC has more….
Yahoo apparently considered outsourcing search monetization (WSJ), but decided against it: ….over the summer, Mr. Yang did actively assess one major sacred cow: the Web-search-advertising business it built up at great expense in recent years. Under the scenario discussed by top executives, Yahoo would have outsourced that search-advertising activity…
….over the summer, Mr. Yang did actively assess one major sacred cow: the Web-search-advertising business it built up at great expense in recent years. Under the scenario discussed by top executives, Yahoo would have outsourced that search-advertising activity — which places small text ads next to Web search results — to either Google or Microsoft Corp., the people say. One of these people says Yahoo raised the idea with Google.
Such a move would likely give Yahoo an immediate revenue bump representing hundreds of millions of dollars annually, because Google, for one, generates about 40% more revenue for each consumer search than Yahoo, according to Majestic Research Corp. in New York. It could also bring in additional one-time payments from any outsourcing partner and would reduce some of Yahoo’s operations costs and capital spending.
Read MoreThis is one of those topics that, when things calm down later this year, I intend to dig into. But for now, read SEW's overview of the news: Google is hinting at far more varied types of ads integrated into its universal search results. Uh huh. I've written about…
Update, Dariusz, a reader and former honcho at AOL search, has a gif of an interesting banner on Google he found.
Update 2, never mind, was a firefox thing and not a Google ad!
I love this. Love love love it. From TC: The murmurs about new stealth search engine Cuill (pronounced “cool”), which were barely a whisper earlier this year, are gaining strength and are starting to reverberate through Silicon Valley gatherings… …Cuill was also founded by highly respected search experts. Husband…
The murmurs about new stealth search engine Cuill (pronounced “cool”), which were barely a whisper earlier this year, are gaining strength and are starting to reverberate through Silicon Valley gatherings…
…Cuill was also founded by highly respected search experts. Husband and wife team Tom Costello and Anna Patterson were joined by Russell Power. Patterson and Power are ex-Google search experts, and Google must be fuming that their inventions were not added to Google’s intellectual property library. Costello was the founder of Xift.
Yahoo yesterday announced its intent to purchase Blue Lithium, another ad network. We work with BL at FM, as well as Right Media, which Yahoo purchased earlier (Blue Lithium will make that purchase more valuable, as it will provide tons of inventory to feed RM's exchange). There are fewer…
There are fewer and fewer pure play ad networks of scale (and with some kind of “secret sauce” – ie behavioral or contextual algorithms) that can be purchased. And the numbers are coming down – BL went for $300 million. Alarm:Clock likes the deal (image is from a:c), Yahoo’s own blog claims a major reason for the purchase was direct response tools.
