Overture: We Can Do Email Too…

Kevin Lee over at Marketing Wonk noticed that Overture has changed its terms for advertising to include email as a third party venue where its PPC advertising might end up. This in response to Google's apparent move to do the same….

Kevin Lee over at Marketing Wonk noticed that Overture has changed its terms for advertising to include email as a third party venue where its PPC advertising might end up. This in response to Google’s apparent move to do the same.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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