On Marketing Marketing

It's not easy to market marketing to marketers. David Galbraith points out a funny contradiction……

It’s not easy to market marketing to marketers. David Galbraith points out a funny contradiction

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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