Just when I'm going off about TiVo integrating broadband and broadcast, Akimbo launches. (thanks Tim)….
Just when I’m going off about TiVo integrating broadband and broadcast, Akimbo launches. (thanks Tim).
In a speech at an advertising conference today, Jim Stengel, P&G marketing chief (and therefore Most Important Guy in the Room) laid down the gauntlet. "All marketing should be permission marketing. When we think of permission-based marketing, most of us think about opt-in online newsletters. We really need to expand…
In a speech at an advertising conference today, Jim Stengel, P&G marketing chief (and therefore Most Important Guy in the Room) laid down the gauntlet.
“All marketing should be permission marketing. When we think of permission-based marketing, most of us think about opt-in online newsletters. We really need to expand this mentality to all aspects of marketing. … For each element of the marketing mix, we should ask ourselves, ‘Would consumers choose to look at or listen to this,’ and let that be the benchmark.”
Stengel had stinging words for traditional advertising: “This is a $450 billion dollar global industry and we’re all making decisions with less data and discipline than we apply to $100,000 decisions in other aspects of our businesses.”
Read MoreThe NY Post reports that Barry Diller, who built his company on cheap acquisitions during the Great Internet Nuclear Winter of 2001-2002, warns of a new internet bubble, based largely on valuations he's seeing today. Diller really held back: "We are on our way into a new bubble, and bubbles…
The NY Post reports that Barry Diller, who built his company on cheap acquisitions during the Great Internet Nuclear Winter of 2001-2002, warns of a new internet bubble, based largely on valuations he’s seeing today. Diller really held back: How this piece missed orkut entirely, I'll never know, but it shows the shallowness common to these kinds of easy articles. It asks the facile question: "where's the business model," but then refuses to answer it – it's in the data, it's in the portal strategy, it's in the user…
Bad news in the online advertising world: Doubleclick's recent numbers show folks are learning to ignore the ads …it also showed, however, that the web is becoming a branding medium, as "view through" – folks taking action within 30 days of seeing the ads – is on the rise. (via…
Does anyone know anything about this outfit: RSSAds. The site is pretty thin on details, but I'm trying to grok how a business model will develop for RSS, and this company is clearly trying to set up against that issue. Anyone else out there have input or ideas? (Matt?)…
A good overview of MSFT's role in the industry, with special attention paid to the European antitrust case and the role Google plays as MSFT's next target….
Remember when everyone was calling Amazon the Walmart of the Web? That was so 1990s. But…after reading Marketing Wonk's interesting take on this article in Internet News, Walmart certainly came to mind, and not because they both sell a lot of shit. The commentary: It might have taken warehouse store…
Remember when everyone was calling Amazon the Walmart of the Web? That was so 1990s. But…after reading Marketing Wonk’s interesting take on this article in Internet News, Walmart certainly came to mind, and not because they both sell a lot of shit. The commentary:
It might have taken warehouse store price pressure 300 years to develop and begin to put out of business Main Street bricks and mortar stores, but on the Internet, Jeff Bezos hopes the process will take merely a few years. In comments to financial analysts, Amazon.com CEO Bezos said the corporate strategy will remain to lower prices – even at the expense of gross margins – in order to gain share, prevent competition and create more power to put pressure on suppliers.
Back in the day, everyone was going to spin out and go public, even the digital unit of the New York Times. Then the crash came. The press (that which even bothered to cover the sector, or was left standing) beat everyone about the head in a fit of schadenfreudian…
Back in the day, everyone was going to spin out and go public, even the digital unit of the New York Times. Then the crash came. The press (that which even bothered to cover the sector, or was left standing) beat everyone about the head in a fit of schadenfreudian pique, and the game was called over.
Well, game’s on again. I’ve said this many times, and I will keep saying it. What happened in the late 90s was a warm up, and the main event is upon us. I hope we’re not headed back to the mania of that period, but certainly many – if not most – of the bets of that era are proving prescient, if not financially rewarding in the short term.
Case in point: The New York Times’ earnings, announced yesterday. In essence, the NYT’s digital business (NYTD), run for years (including the late 90s) by the remarkably adaptable Martin Nisenholtz, is the story of the day. The NYTD is now on an earnings run rate of $30 million a year, and it’s only going up. Were it not for the NYTD’s earnings doubling this past quarter, the entire NY Times Corp’s earnings would have stalled compared to last year. I am sure shareholders are quite pleased with Martin, and he deserves the credit. I’ve no idea if NYT execs wish they could have spun NYTD out, but I am quite sure they are pleased they stuck with it after the crash. They are only beginning to reap the rewards of that foresight. (Not many publishers had it.)
Read MoreTiVo disclosed late last week that it has purchased Strangeberry, MediaPost reports. Strangeberry was the company founded by key ex-Marimba employees to do home networking/broadband stuff. So far no clarity on how the peanut butter and chocolate will mix, but I sense it will be pretty cool. Strangeberry was doing…
TiVo disclosed late last week that it has purchased Strangeberry, MediaPost reports. Strangeberry was the company founded by key ex-Marimba employees to do home networking/broadband stuff. So far no clarity on how the peanut butter and chocolate will mix, but I sense it will be pretty cool. Strangeberry was doing a lot of work using Apple’s Rendezvous wireless networking technology. Blog rumours say look for a kick-ass home-server kitchen-sink type box.
TiVo’s SEC filing w/r/t the purchase. More via PVRBlog…
