It Had To Happen…

Bad news in the online advertising world: Doubleclick's recent numbers show folks are learning to ignore the ads …it also showed, however, that the web is becoming a branding medium, as "view through" – folks taking action within 30 days of seeing the ads – is on the rise. (via…

Bad news in the online advertising world: Doubleclick’s recent numbers show folks are learning to ignore the ads …it also showed, however, that the web is becoming a branding medium, as “view through” – folks taking action within 30 days of seeing the ads – is on the rise. (via DMNews)

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

One thought on “It Had To Happen…”

  1. So how much of this is the result of people like me (a) blocking all cookies from *.doubleclick.net and (b) blocking all images from ad(s).*? I realize only a tiny margin of internet users would know how to do this, but is it having an impact? Or is it just that the average net user is finally learning (I think not)?

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