Readers know I distrust Comcast. Salon today runs a roundup of why. It's sub required, but I think you can also get in by watching an ad…….
The NYT has caught onto web video ads. (For my initial report on this, read my column in 2.0 from last year). The news: The ads seem to be working….The caption from the Times piece says it all, in terms of how Big Media views this: "Such ads have annoyed…
An online survey of 1,700 Internet users who saw the full-motion commercials, which ran from late January until late February, showed that viewers found them less annoying than some marketers had expected. Indeed, just 28 percent found them annoying – compared with 38 percent of TV viewers, on average, who found commercials annoying in three separate studies. The survey on Web commercials was paid for by the advertisers.
MediaPost reports that "Moms" view the internet as the most important medium in their lives. 84% said they'd miss it the most if they had to give it up, more than TV. That tells you something about today's moms… Certainly true in our home….
I'm not sure I buy this, but I really like Mike Ramsay, and I sure love my TiVo….We can dream……
In his most recent research note, Piper analyst Safa Rashtchy says based on conversations with advertisers and industry executives, the average "click charge" (or cost per click – CPC) could double from where it is now, at about .45 cents. He points out that advertisers are getting more sophisticated in…
In his most recent research note, Piper analyst Safa Rashtchy says based on conversations with advertisers and industry executives, the average “click charge” (or cost per click – CPC) could double from where it is now, at about .45 cents. He points out that advertisers are getting more sophisticated in their approach to paid search, and in fact are willing to “go negative ROI” in their campaigns, in order to gain a lifetime customer.
More data supporting the decline of television and print, and the rise of the web as an advertising vehicle. Self serving though it is, Doubleclick's "Touchpoints" survey has some pretty impressive findings, according to Mediapost (scroll down to sixth item): The survey analyzes how media affect initial product awareness (First…
The survey analyzes how media affect initial product awareness (First Learn), research and information gathering (Further Learn), and the final purchase decision. Consumers were asked about their purchases during the last six months for products in the following categories: Auto, Credit Cards/Retail Banking, Electronics, Home Products, Mortgages/Investments, Movies, Personal/Household Care, Prescription Drugs, Telecom Services, and Travel.
TV advertising plays a major role in establishing early awareness of Movies, Personal and Household Care items, Telecom products, Autos, and Prescription Drugs. However, Web sites and online marketing make bigger dents when it comes to building awareness of Travel and Mortgages/Investments. In the First Learn phase, the survey found that TV’s influence dropped 8 percent in the Electronics category and 7 percent in the Movies and Automotive segments in the past year. In comparison, print drives First Learning in the Personal/Household Care and Home Products segments, while direct mail most heavily influences awareness of Credit Cards/Retail Banking offerings.
Read MoreBlogrolling, one of the early weblog services companies, has been acquired by Tucows. My prediction: expect to see a lot more of this happening this year….
My prediction: expect to see a lot more of this happening this year.
Eric S. gave a talk at Berkeley yesterday, and Geodog has posted coverage. Observations on Orkut TOS, power use, forcing Google execs offline, the IPO ("we don't feel forced to do it" or somesuch) and more….
Our buddy Matt is a pioneer over at Infoworld. Full text of press release is in the extended entry. Snips: IndustryBrains, the only business performance based media firm that specializes in contextual, site-specific advertising, announced today it has expanded its business to include syndication of paid listings to publishers participating…
Our buddy Matt is a pioneer over at Infoworld. Full text of press release is in the extended entry. Snips:
IndustryBrains, the only business performance based media firm that specializes in contextual, site-specific advertising, announced today it has expanded its business to include syndication of paid listings to publishers participating in RSS-driven content feeds….
Just as with IndustryBrains’ web-based paid listings, its RSS technology is private-labeled by partner sites and is completely transparent to the user. This enables publishers to leverage their brand and relationships with advertisers who are willing to pay more for placement on a highly regarded site. IDG’s Infoworld and CMP Media’s Techweb Network have implemented IndustryBrains listings as part of their category specific RSS syndication.
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But of course, that's due to cable modems….MediaPost reports…. This is important as it relates to the psychology of the media buyer. Cable is a huge market, nearly $81 billion or so if I recall (more media revenue stats, head to the census, thanks Gary…). When advertisers realize that that…
But of course, that’s due to cable modems….MediaPost reports….
This is important as it relates to the psychology of the media buyer. Cable is a huge market, nearly $81 billion or so if I recall (more media revenue stats, head to the census, thanks Gary…). When advertisers realize that that net has better distribution than cable, there will be something of an “aha” moment. I’m feeling ever more confident of my prediction that online ad revenues will surpass expectations this year….
