Net Penetration Surpasses Cable…

But of course, that's due to cable modems….MediaPost reports…. This is important as it relates to the psychology of the media buyer. Cable is a huge market, nearly $81 billion or so if I recall (more media revenue stats, head to the census, thanks Gary…). When advertisers realize that that…

cabletv.jpgBut of course, that’s due to cable modems….MediaPost reports….

This is important as it relates to the psychology of the media buyer. Cable is a huge market, nearly $81 billion or so if I recall (more media revenue stats, head to the census, thanks Gary…). When advertisers realize that that net has better distribution than cable, there will be something of an “aha” moment. I’m feeling ever more confident of my prediction that online ad revenues will surpass expectations this year….

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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