Month: March 2015
A Few Questions For Publishers Contemplating Facebook As A Platform
Well, it’s happening. According to no less authoritative source than The New York Times, The New York Times is preparing to plant a taproot right inside the highly walled garden that is Facebook.
As Times’ executives contemplate moving The Grey Lady squarely under the rather constrictive confines of Facebook’s terms of service, they may be comforting themselves with a few palliative pretty-much-truths:
With Meridian, Sovrn Levels the Playing Field For Publishers
Sovrn has had an extraordinary year. It’s led the way in the fight against fraud, and has one of the cleanest networks in the industry. It’s a profitable, fast-growing business, and it’s more than quadrupled its network CPM – an amazing feat that is a testament to both eliminating fraud, as well as focusing on data science – understanding the reams of data the network throws off each day, and putting it to work for its 20,000+ publishers. And it’s that focus on data science that has led to sovrn’s latest crowning achievement: The launch of meridian, sovrn’s completely rethought publisher platform.
Meridian is a cooperative data-driven platform. So what does that mean? Publishers integrate with meridian – mainly because of its advertising platform – and when they do, they share their collective audience, advertising, and other data. Because sovrn has massive scale, we can share back information to publishers that no other platform offers – and we can do it for free.Read More