Signal:Chicago Is Back, And It’s All About The Data…

I’ve written up an overview of the lineup at FMP’s second annual Signal:Chicago conference over on the FMP site. Highly recommended, it’s a very good event.

Speakers include Andrew Mason, CEO of Groupon, Scott Howe, CEO of Acxiom, Laura Desmond, CEO of Starcom Mediavest Group, and Carolyn Everson,  VP of Global Advertising for Facebook.

If you’re anywhere near Chicago in September, or even if you’re not, this is one that’ll be worth attending. We’re exploring the role of data in marketing, as well as  my favorite topics of mobile, real time, local, and social, of course. Check it out.

One thought on “Signal:Chicago Is Back, And It’s All About The Data…”

  1. Dismissals from Groupon
    According to those someone worked in Groupon, and other people being in a course of a situation in the company, dismissals are connected with the increased requirements from Andrew Mason (CEO of Groupon), reduction of the sizes of awards and lack of prospects of career growth.

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