Andrew writes…

Reader Andrew writes: Paine's Common Sense wasn't a hastily put together reaction to something that happened that day (I think the personal correspondence of our founding fathers was more in line with blogging than their pamphlets)….

Reader Andrew writes: Paine’s Common Sense wasn’t a hastily put together reaction to something that happened that day (I think the personal correspondence of our founding fathers was more in line with blogging than their pamphlets).

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Short Thoughts, At D, On Apple Search

Thanks to Andy at Beet for asking. My post earlier here goes into far more detail. I do look rather querulous, do I not? It must have been the sun….

Thanks to Andy at Beet for asking. My post earlier here goes into far more detail. I do look rather querulous, do I not? It must have been the sun.

http://blip.tv/play/goRrgePMbwI%2Em4v

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Of Course Apple Is Going to Do Search.

…you just have to rethink what "search" really means. Last night Jobs said he had no interest in search. I am quite certain what he meant is he has no interest in HTML, "traditional" search. But think about what search really is, and I am certain, Apple will be in…

…you just have to rethink what “search” really means. Last night Jobs said he had no interest in search. I am quite certain what he meant is he has no interest in HTML, “traditional” search. But think about what search really is, and I am certain, Apple will be in the search business.

Why? Well, as I said in the last post on the iPad (and rather hurriedly, and entirely my fault, poorly communicated to many of those who left comments), it’s all about the link. Perhaps I should have said, it’s all about the signal.

Let’s think about the allegories between search and the web as we knew it, and apps and the app platform that Apple controls, as we know it. Last night Jobs said that we’ve never before seen such an explosion of apps as we’ve witnessed on the iPhone platform – 200,000 and counting, up to 20K new ones a week.

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Steve Jobs at D: A Master…

…and I mean that. Watching Jobs work his way through nearly 90 minutes of interview and audience questions, I really felt, for the first time, a sense of how strongly the guy feels for his work and his products. Then again, I found myself angry, several times. Angry when he…

…and I mean that. Watching Jobs work his way through nearly 90 minutes of interview and audience questions, I really felt, for the first time, a sense of how strongly the guy feels for his work and his products. Then again, I found myself angry, several times. Angry when he championed the press as crucial to democracy, and implied the iPad would save our country from “descending into a nation of bloggers” (my view: we started as a nation of bloggers – pamphleteers like Thomas Paine). Angry when he defended Apple’s data practices – to an investor in Flurry, no less – as protecting users’ privacy, when in fact it’s clearly about controlling data to Apple’s benefit to win advertisers, developers, and market share (you can certainly protect privacy AND share data. That’s the basis of the web, and, by the way, the basis of culture. But that’s another post). Angry when he claimed that Apple was the only company doing mobile ads that didn’t suck, when in fact they’ve been done the way iAds is doing it for nearly a year by third parties.

But I was also inspired. Inspired by a guy who decided to tear up the playbook of how computing works, and rethink it all so as to shift the interface from stylus or mouse to the human finger – and doubly inspired by a guy who reinvented the personal computer, then declared it essentially dead on stage tonight. Inspired by a guy who answers emails at 2 am and passionately defends his own way of doing things, and claims the market will decide, one purchase at a time. Inspired by the fact that the company I loved and defended back in the late 80s and 90s, which nearly died at the feet of Microsoft, eclipsed that giant in market cap last week, yet he genuinely seemed to believe that “market cap doesn’t matter.”

Read my Twitter stream for real time thoughts, but two things aren’t in there that are worth noting: one: Jobs said he was not going to do search, and two, Jobs said TV was too complicated to get into. Mark my words: He’ll be in both, big time, in the next few years. Why? Because he’s been on the record, in the past, saying he had no designs on tablet computing and phones. With Jobs, history has a way of repeating itself.

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