There’s much to say about Twitter’s slow to roll out but much discussed Lists feature. I’m a fan of it, in short, for many reasons. Lists is a pretty simple idea – it lets anyone make and share a list of folks on Twitter. But it’s also a powerful new signal that will help Twitter solve two of its most vexing problems – first, that of discovery, and second, that of authority. Not to mention it gives everyone a chance to add value above the level of a single “follower”, more on that later.
In short, if done right, Lists will provide the Twitter ecosystem a third dimension that might just propel it beyond the hype curve and into a long term platform play. Combined (intelligently) with the new traffic coming from Google and Bing, and this could mean Very Big Things for Twitter.
All this bears further discussion. And I promise to to that, soon. I just wanted to leave a note here that I think this is important, and hopefully, when I stop traveling and start thinking a bit more, I’ll dig in here.