I Love It When…

You imagine something out loud in a book, and then it starts to happen…. I am sure many of you have heard of RedLaser, but I hadn't until today. I love it! Here's the text from my blog post, written in 2004 (pre iPhone, so I used a Treo…) which…

You imagine something out loud in a book, and then it starts to happen….

I am sure many of you have heard of RedLaser, but I hadn’t until today. I love it!

Here’s the text from my blog post, written in 2004 (pre iPhone, so I used a Treo…) which I rewrote into the book:

What to do? Not to worry, you’ve got Google Mobile Shop installed on your phone. You whip out your Treo 950, the one with the infrared UPC reader installed, and you wand it over that bottle of 2001 Clos Du Val now lovingly cradled in your arms. In less than a second a set of options is presented on the phone’s screen ….

Here’s the video on the app:

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

8 thoughts on “I Love It When…”

  1. I think that is a coolest product i have heard… bar code scanning feature in a Iphone.. Awesome informative blog.. keep that good work… going

    regards
    cleon dann

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