We'll be opening this year's Web 2 Summit with an interview of Brian Roberts, CEO of Comcast. I've asked Brian to come for the past three years, and he's always had a conflict. In those last few years Comcast has continued to grow, in particular when it comes to…
We’ll be opening this year’s Web 2 Summit with an interview of Brian Roberts, CEO of Comcast. I’ve asked Brian to come for the past three years, and he’s always had a conflict. In those last few years Comcast has continued to grow, in particular when it comes to its footprint in the digital world.
Read MoreJust noting this for the record. It's never good to be seen as too big, too greedy, and too overreaching. Justice Department urges court to reject Google book deal…
As I wrote those words – "Display Market" – I sure wish we could get our nomenclature right. Because that term means a lot of things to a lot of people. In any case, Google today announces its Doubleclick Ad Exchange, which it promises will "simplify the process of buying…
In any case, Google today announces its Doubleclick Ad Exchange, which it promises will “simplify the process of buying and selling advertising,” according to the Times coverage.
Google is leveraging it’s competitive advantage: “the new system will automatically allow hundreds of thousands of advertisers and publishers who now use Google’s AdWords and AdSense systems to run their ads and ad space through the exchange.”
Read MoreAlex Salkever has written a post on Facebok's self service CPC platform, which has been getting a lot of traction lately and is largely responsible for the company's recent boasting about being cash flow positive. From it: I chatted with nearly two dozen people who are buying ads on…
Alex Salkever has written a post on Facebok’s self service CPC platform, which has been getting a lot of traction lately and is largely responsible for the company’s recent boasting about being cash flow positive. From it:
I chatted with nearly two dozen people who are buying ads on Facebook. Many of them are also purchasing ads on Google (GOOG) and other online venues. The overwhelming sentiment? Facebook ads are actually more effective and do a better job of getting them in front of their target audiences.
Read MoreSAI points to an interesting piece by Chris Dixon, founder of Hunch, in which he argues that Twitter will inevitably be competing with its core developers (complements to Twitter) at some point. This is always true for development ecosystems, however, and I don't think, in fact, it will be as…
At some point, significant (non-VC) money will enter the Twitter ecosystem. I have no idea whether this is will be by charging consumers, charging businesses users, search advertising, sponsored tweets, licensing the twitter data feed, data from URL shorteners, or something else. But history suggests that where there is so much user engagement, dollars follow.
For the sake of argument, let’s suppose Twitter’s eventual dominant business model is putting ads by search results. Who gets the revenue when a user is searching on a 3rd party Twitter client? Even if Twitter gets a portion of revenue from ads on 3rd party apps, there will always be an incentive for them to create their own client app, or to “commodotize” the client app by, say, promoting an open source version.
Read MoreUnemployment is up and continuing to rise, the recession, while possibly, maybe, sort of technically over, does not feel over at all, and while Murdoch says "things are better" in the advertising economy, "better" means "no longer totally crap." So why on earth would I write a headline like the…
So why on earth would I write a headline like the one adorning this post?
Read MoreDanny Sullivan over at SEL has really teed off on Yahoo's search strategy, and any time he goes off, it's worth a read. From it: USER INTERFACE CHANGES WON’T LET YAHOO COMPETE IN SEARCH Got it? Write it down, someone come check back on this in five years. If Yahoo’s…
From it:
USER INTERFACE CHANGES WON’T LET YAHOO COMPETE IN SEARCH
Read MoreThis is very interesting. We're interviewing Adobe CEO Shantanu Narayen at Web 2 next month, man will we have things to talk about now. Why would Adobe want to get into the web analytics business (in short, supporting ecommerce and marketing)? Well, it makes sense given nearly all ads are…
“Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online,” Adobe CEO Shantanu Narayen said in a statement announcing the deal. “This is a game changer for both Adobe and our customers. We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets.”
This graph is a rough estimate, does not include use of Twitter apps, mobile, etc. It's just traffic to Twitter.com. But it has proven a reliable trending mechanism for Twitter. And it shows a leveling off. Now, I am going to go out on a limb and say the growth…
Way to go dudes at Omgili! By now you probably know about the “Search Options” feature Google introduced in May. One of its features is to limit the search results by time frame. By default the available time frames are: Any time, Past year, Past week, Recent results and Past…
By now you probably know about the “Search Options” feature Google introduced in May. One of its features is to limit the search results by time frame. By default the available time frames are: Any time, Past year, Past week, Recent results and Past 24 hours. Past 24 hours is nice but still far away from Real-time. What Google isn’t telling you is that you can search in the past minute and even in the past second. The trick is to change a parameter in the URL that will narrow down the time frames. ….Notice the URL parameter qdr:d. I assume qdr stands for Query Date Range (sounds about right). All you have to do to search for the query in the past minute is to change the parameter to qdr:n, and for the past second to qdr:s.
Past Minute:
Read More