Yahoo Formally Unveils APT Ad Platform

I'll grok this soon, but is anyone else tired of claims of "revolutionizing" advertising? From AdWeek: Yahoo! executives are not setting low expectations for the company's forthcoming advertising platform, likening its effect on advertising to the advent of color television and introduction of the DVR. At a press conference…

I’ll grok this soon, but is anyone else tired of claims of “revolutionizing” advertising? From AdWeek:

Yahoo! executives are not setting low expectations for the company’s forthcoming advertising platform, likening its effect on advertising to the advent of color television and introduction of the DVR.

At a press conference to unveil the newly renamed platform, now called Apt, Yahoo!’s top executives promised a sea change in how advertising is bought and sold across thousands of Internet sites. Yahoo! will introduce Apt widely in 2009, with its 784 newspaper partners using the system by the end of this year.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

5 thoughts on “Yahoo Formally Unveils APT Ad Platform”

  1. anyone else tired of claims of “revolutionizing” advertising?

    Yes. Especially the ones that reference “conversational marketing”.

  2. @db Oh SNAP! But I have never claimed CM was a revolution. It’s a natural evolution and outgrowth of a shift from PGM @ann, APT is Yahoo’s new “revolutionary” platform for ad sales online.

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