New Post at Amex Blog: Marketing as Product Development

This latest post is some sketching for a longer riff I'm eager to dig into. I love the fact that I can do sketch out loud thanks to American Express. Here's the first few grafs: Over the past several posts I’ve been talking about the role of search, conversation,…

This latest post is some sketching for a longer riff I’m eager to dig into. I love the fact that I can do sketch out loud thanks to American Express. Here’s the first few grafs:

Over the past several posts I’ve been talking about the role of search, conversation, and media in your business. While not explicit, each of these posts was about one thing: Marketing.

Marketing is one of the most misunderstood practices in business today. For most of us, marketing is about convincing potential customers that our product or service is worth their money. And while that’s certainly party true, it never struck me as the whole narrative.

Read More
4 Comments on New Post at Amex Blog: Marketing as Product Development

Links, Etc.

Friday linkday: Via Churbuck, a nice walkthrough of how to use Google search tools to understand site acquisition and traffic patterns. As long as we're in a learning mode, here's a post on using FriendFeed as a business tool. The IE8 beta is out. I need to grok this….

Friday linkday:

Via Churbuck, a nice walkthrough of how to use Google search tools to understand site acquisition and traffic patterns.

As long as we’re in a learning mode, here’s a post on using FriendFeed as a business tool.

Read More
1 Comment on Links, Etc.

Who Stole The Mojo?

Perks defined Google for years, and defined most Silicon Valley culture as well. Microsoft has been famous for its perks since the early 90s, in fact. So when a number of posts, sparked by a NYT article (now nearly two months old) claim that the era of perks is…

Perks defined Google for years, and defined most Silicon Valley culture as well. Microsoft has been famous for its perks since the early 90s, in fact. So when a number of posts, sparked by a NYT article (now nearly two months old) claim that the era of perks is over at Google, it prompts musings such as this one in ComputerWorld, claiming Google has lost its mojo.

I’m not sure that’s true, at least not yet. Perhaps amongst IT managers, that’s true (ComputerWorld being an IT publication, after all), but I am not sure IT managers ever had more than a passing interest in Google’s “mojo” to begin with.

The piece is entirely anecdotal, so the conclusion must be as well. For now, the jury is out.

7 Comments on Who Stole The Mojo?

I Know, I Know. But This Post *Is* About Search and Google, So All Is Well At SearchBlog

I hear you all. What is Battelle on about, all this music stuff, all this non search stuff? I am sorry, but you have to trust me, it's going somewhere. I'm following a hunch, of a sorts. Today some bankers from Piper Jaffrey came by, and they asked me…

I hear you all. What is Battelle on about, all this music stuff, all this non search stuff? I am sorry, but you have to trust me, it’s going somewhere. I’m following a hunch, of a sorts.

Today some bankers from Piper Jaffrey came by, and they asked me the same question I was asked by two or three reporters who were writing pieces on Google’s 10th anniversary. (When is it, anyway? I am sure it’s this year, depending on how you count…).

Anyway, the question is this: So what’s next? What might unseat Google?

Read More
13 Comments on I Know, I Know. But This Post *Is* About Search and Google, So All Is Well At SearchBlog

Is Radiohead Genius?

(photo Jeff Kravitz) I have to ask. After seeing them live, I have to wonder. They did rip my head off, as did Metallica at Bonnaroo. They have this way of being both ridiculously tight, as well as totally psychedelic. Not easy to pull off. What do you all…

Kravitz Radiohead(photo Jeff Kravitz)

I have to ask. After seeing them live, I have to wonder. They did rip my head off, as did Metallica at Bonnaroo. They have this way of being both ridiculously tight, as well as totally psychedelic. Not easy to pull off. What do you all think? Are you Radiohead fans? Why?

16 Comments on Is Radiohead Genius?

Google In the News

Google launches Ad Manager to the public and Google Suggest. Meanwhile, Street View keeps pushing the big question in our society: Where do we end and the public begins?…

Google launches Ad Manager to the public and Google Suggest. Meanwhile, Street View keeps pushing the big question in our society: Where do we end and the public begins?

Leave a comment on Google In the News

Where’s Battelle?

CrowdFire was consuming. It will take me some time to get back in the groove. I have to say, I'm really, really floored by what our teams did on site at Outside Lands, and what CrowdFire has the potential to be. Check it out, here. And here's my shooting,…

Default

CrowdFire was consuming. It will take me some time to get back in the groove. I have to say, I’m really, really floored by what our teams did on site at Outside Lands, and what CrowdFire has the potential to be. Check it out, here. And here’s my shooting, I’m not even close to finished uploading stuff….

3 Comments on Where’s Battelle?