Now That’s Conversational Marketing

Silly. But I like it anyway. We're happy to announce the launch of AdSense for conversations, a new type of monetization solution that "puts the 'context' in contextual advertising". Now, in just a few simple steps, you can begin displaying ads that are relevant to the topics you're discussing…

Silly. But I like it anyway.

We’re happy to announce the launch of AdSense for conversations, a new type of monetization solution that “puts the ‘context’ in contextual advertising”. Now, in just a few simple steps, you can begin displaying ads that are relevant to the topics you’re discussing — in an unobtrusive screen above your head.

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The Rise of Independent Media Brands Online

In my last overlong bout of thinking out loud, I pondered the role of the ad network in our online media ecosystem, and the apparent connection between the loss of brand-savvy executives at portals with the rise of the ad network/platform strategy as the apparent saving grace for those…

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In my last overlong bout of thinking out loud, I pondered the role of the ad network in our online media ecosystem, and the apparent connection between the loss of brand-savvy executives at portals with the rise of the ad network/platform strategy as the apparent saving grace for those selfsame portals.

I left that post with these thoughts:

And I have to tell you, neither the publishers nor the brand marketers believe that a magical ad platform will somehow address their needs online. Sure, brand marketers will spend 5-15% of their budget on lower-CPM “pray and spray” DR and awareness campaigns. And sure, publishers are happy – thrilled! – to see algorithms drive up their backfill or remnant inventory CPMs. But none of them believe that ad networks provide the same kind of engagement and brand building opportunities that a simple two-page spread or 30-second spot does in the offline world.

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Lots of Reach in Ads…

This post on Google's reach in ads is getting a lot of pick up today. The most interesting factoid is that Google has 71% of the long tail, and Doubleclick has nearly 50% of the Big Head. Hmmmm….

This post on Google’s reach in ads is getting a lot of pick up today. The most interesting factoid is that Google has 71% of the long tail, and Doubleclick has nearly 50% of the Big Head. Hmmmm.

Googleclick Share

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News: Google Opens Search Index

Google today announced that it is opening its search index to all comers, essentially taking a page from Amazon's anemic Alexa approach, but moving the chess pieces well past that initial strategy: partners who take advantage of the new Google Search APIs will have the chance to finally meet…

Google today announced that it is opening its search index to all comers, essentially taking a page from Amazon’s anemic Alexa approach, but moving the chess pieces well past that initial strategy: partners who take advantage of the new Google Search APIs will have the chance to finally meet the man behind Google’s curtain, shake hands, and then take over the controls.

As part of the move, Google announced it would be creating a new foundation to manage an open source version of its secret sauce. Details are still unclear, but it seems Google has realized that to win in the next phase of search, you must be open. I certainly applaud the sentiment, but until Google announces its Terms of Service, I’ll reserve judgement (after all, that’s where the money will be made, and the data rights determined).

Google’s move is certain to confuse Wall St, as of this writing, the company’s stock was mostly unchanged. However, it will take weeks, if not months, to sort through the true implications of this historic move. For now, the announcement timing feels a bit …. April’s Fool-ish….

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