In an effort to slow Google’s siphoning of advertising dollars away from television, the nation’s six largest cable companies are making plans for a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies’ systems.
We Got Our Own Ad Network
Good luck boys. In an effort to slow Google’s siphoning of advertising dollars away from television, the nation’s six largest cable companies are making plans for a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies’ systems….
Thats all fine and dandy that the networks have come up with their own jointly owned network BUT……how will they be able to compete with googles massive search and publisher networks…?????
Regardless of the six largest cable companies making their own network, Google will be almost impossible to compete with given their reputation and history.