It’s become an old saw – Microsoft will bid for Yahoo, because neither company can figure out how to crack the Google code. Now that it’s happened, will it … happen?
(PS, did you catch the reference to the project here?)
My previous coverage of this includes a prediction it’d happen in 2007 (nice timing), and a modest proposal the two companies join their search efforts. Here’s my interview with Steve Ballmer at Web 2 last year, where this topic certainly comes up.
I’m still not sure this works. I don’t see how the two cultures merge. But perhaps that’s not the point. Perhaps at the end of the day, Yahoo becomes Microsoft’s long half-hearted media arm, and the folks in Redmond can finally stop worrying about what their focus is. As I wrote back in May 07, perhaps it’s time for Microsoft to be more like GE.