Google’s Share Drops? Inescapable

Much talk about this news, which is debatable, I suppose, if you're Google – it's one research company (IDC), claiming that Google's overall share of the online advertising market has slipped. But I see this as inescapable. The brand advertisers are marching onto the internet, because that's where the…

Much talk about this news, which is debatable, I suppose, if you’re Google – it’s one research company (IDC), claiming that Google’s overall share of the online advertising market has slipped.

But I see this as inescapable. The brand advertisers are marching onto the internet, because that’s where the audience is. And when you look at where the audience spends most of its time, it’s not at Google. It’s at highly engaging sites, applications, and services. This is one reason Google is so busy throwing new application pasta at the walls.

13 thoughts on “Google’s Share Drops? Inescapable”

  1. Why the interest and comment on another bog-standard Google story when arguably the biggest and most significant story to happen in online, yet alone search for at least the past 2 years is deemed slightly tiresome and/or boring.

    I see the Yahoo! v Microsoft battle as one of the most fundamental issues to have happened within the tech industry in the last 10 years.

    If i’m to make a judgement call… against all other commentators i would say that Yahoo will stay independent. Its a cultural thing. Never under-estimate the loathing for Microsoft within engineering and development professions, especially those built (like Yahoo!) on bespoke open source software.

  2. Why the interest and comment on another bog-standard Google story when arguably the biggest and most significant story to happen in online, yet alone search for at least the past 2 years is deemed slightly tiresome and/or boring.

    I see the Yahoo! v Microsoft battle as one of the most fundamental issues to have happened within the tech industry in the last 10 years.

    If i’m to make a judgement call… against all other commentators i would say that Yahoo will stay independent. Its a cultural thing. Never under-estimate the loathing for Microsoft within engineering and development professions, especially those built (like Yahoo!) on bespoke open source software.

  3. Hmm, would have to think the increased fractionalization of online behavior…due to new categories of sites, new brands, bright folks with keyboards and cheap hosting, etc, etc….has to erode their share of overall online.

    In our stores, we essentially create a “network buy” for Small Business who would have no shot at gaining presence and prominance across diff brands, in both listings and organics, in YP and Search, etc, etc.

    We like fractionalization….can’t imagine that Ggl does.

  4. ________________________________________________-

    Could it also be that Advertisers are finally getting disappointed with their lack of results in PPCs.

    The fraudulent clicks and the inability to compete with the deep pockets of the large companies

  5. sure, Google is huge, but the whole interest goes no to Google, but to a new projects into fields of mobile social networking, web2.0 services, web offices, etc.

  6. Google is planting a few seeds here and there. From a bird’s view, the whole of Google is actually a huge laboratory and kudos for Google to give Beta version (Gmail et al) some legitimacy.

    PS : There’s a lot of double postings happening on the site I’ve noticed.

  7. Google is planting a few seeds here and there. From a bird’s view, the whole of Google is actually a huge laboratory and kudos for Google to give Beta version (Gmail et al) some legitimacy.

    PS : There’s a lot of double postings happening on the site I’ve noticed.

  8. That is because of the bad customer support and decreasing publisher revenues. Publisher are not getting what they used to. And they are not even exploring the adult ads market. So that stand would certainly drop their shares.

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