At the IAB Conference

As I noted before, I'm at the IAB conference for the next few days (the mobile phone shot above is of Randall Rothenberg, IAB CEO). Wenda Harris Millard, the new Chair of the Board (on which I serve) just laid out a line I really loved: "We must not…


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Iab Conf

As I noted before, I’m at the IAB conference for the next few days (the mobile phone shot above is of Randall Rothenberg, IAB CEO). Wenda Harris Millard, the new Chair of the Board (on which I serve) just laid out a line I really loved:

“We must not trade our advertising inventory like pork bellies.”

She refers to the commoditization of branded advertising inventory via ad newtorks and algorithms. It was quite inspiring. But folks were not sure whether to clap. I say: Bravo!!!


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Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

One thought on “At the IAB Conference”

  1. She doesn’t represent enough inventory anymore to be credible on this issue. Also, she was at Yahoo when they bought Right Media. Was she opposed to that deal?

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