No attacks on an individual’s personal life. Stating disagreement with or campaigning against a candidate for public office, a political party, or public administration is generally permissible. However, political ads must not include accusations or attacks relating to an individual’s personal life, nor can they advocate against a protected group. So, “Crime rates are up under Police Commissioner Gordon” is okay, but “Police Commissioner Gordon had an affair” is not.
I understand why Google took this course, but I have to say, it’s part of an ongoing sanitization of our political life that, in the end, pushes all of politics toward whitewashing and dishonesty. It’s far easier to say “no personal attacks” than it is to say “no false statements”. But in my mind, accuracy is far more important in public debate than some subjective sense of what constitutes a personal attack. These are public figures, after all, and let’s be honest: we vote for folks we feel we can trust. How will we know them if we don’t know the truth? Sure, scandalous stuff is often scurrilous, but the first amendment is clear on speech: all speech, in particular, all public speech, must be allowed, so that the real truth can be assessed by an informed public. We don’t need Google, or anyone else, sanitizing it for us.
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