From our pal Gary, who watches new research papers:
A list of accepted papers that will be presented at The First International Workshop on Data Mining and Audience Intelligence for Advertising (August 12, 2007, San Jose, California, USA) has been released.
Here’s a selected list:
+ Pay-per-Action Model for Online Advertising
by Mohammad Mahdian, Kerem Tomak, Yahoo! Research, Santa Clara CA, USA.
+ More Bang for Their Bucks: Assessing New Features for Online Advertisers
Daryl Pregibon, Diane Lambert, Google Inc., New York, USA.
+ Sensitive Webpage Classification for Content Advertising
Xin Jin, Ying Li, Teresa Mah, Jie Tong, Microsoft adCenter Labs, Redmond WA, USA.
+ Discovering Information Diffusion Paths from Blogosphere for Online Advertising
Avare Stewart, Ling Chen, Raluca Paiu Wolfgang Nejdl, University of Hannover, Hannover, Germany.
+ Finding Keyword from Online Broadcasting Content for Targeted Advertising
Hua Li, Duo Zhang, Jian Hu, Hua-Jun Zeng, Zheng Chen, Microsoft Research Asia, Beijing, China.