Gary’s Got Research…

From our pal Gary, who watches new research papers: A list of accepted papers that will be presented at The First International Workshop on Data Mining and Audience Intelligence for Advertising (August 12, 2007, San Jose, California, USA) has been released. Here’s a selected list: + Pay-per-Action Model for…

From our pal Gary, who watches new research papers:

A list of accepted papers that will be presented at The First International Workshop on Data Mining and Audience Intelligence for Advertising (August 12, 2007, San Jose, California, USA) has been released.

Here’s a selected list:

+ Pay-per-Action Model for Online Advertising

by Mohammad Mahdian, Kerem Tomak, Yahoo! Research, Santa Clara CA, USA.

+ More Bang for Their Bucks: Assessing New Features for Online Advertisers

Daryl Pregibon, Diane Lambert, Google Inc., New York, USA.

+ Sensitive Webpage Classification for Content Advertising

Xin Jin, Ying Li, Teresa Mah, Jie Tong, Microsoft adCenter Labs, Redmond WA, USA.

+ Discovering Information Diffusion Paths from Blogosphere for Online Advertising

Avare Stewart, Ling Chen, Raluca Paiu Wolfgang Nejdl, University of Hannover, Hannover, Germany.

+ Finding Keyword from Online Broadcasting Content for Targeted Advertising

Hua Li, Duo Zhang, Jian Hu, Hua-Jun Zeng, Zheng Chen, Microsoft Research Asia, Beijing, China.

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