PayPal + The Find

It's a co branded engine for PayPal commerce sites … check it out. From the release: TheFind, Inc. (www.thefind.com) today announced the launch of paypal.thefind.com, a new shopping search engine built specifically to enable consumers to browse products exclusively from merchants who accept PayPal payments. Just like results on…

Pp The Find

It’s a co branded engine for PayPal commerce sites … check it out. From the release:

TheFind, Inc. (www.thefind.com) today announced the launch of paypal.thefind.com, a new shopping search engine built specifically to enable consumers to browse products exclusively from merchants who accept PayPal payments.

Just like results on TheFind.com, products will be shown to PayPal customers as visually compelling catalog-like images, not simply text links or thumbnail images. Unlike traditional comparison shopping sites, merchants will not have to pay for their products to appear in search results on paypal.thefind.com; instead, products from PayPal merchants will be indexed and become part of the natural search results.

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Privacy Dashboard

Remember when I wrote this? In it I suggested: Is it too much to ask, I keep asking, to ask our online services to provide us: – Access to a record of all the information they keep on us and how they use it – The ability to challenge…

Remember when I wrote this? In it I suggested:

Is it too much to ask, I keep asking, to ask our online services to provide us:

– Access to a record of all the information they keep on us and how they use it

– The ability to challenge that data’s accuracy, and edit it for accuracy

– The ability to opt out (with a clear understanding of the resulting loss of services and opportunities that might result)

– The ability to set permissions as to who else might see the data

– The right to maintain a user copy of that data for archival purposes

– The right to share in the value of that data on negotiated terms

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Google Does Site Specific Performance, One Step Closer…

This may not strike the world as big news, but in the ad world, it's important: Google today announced "Content Placement Reports". Sounds boring, but stay with me here. (No links available for this yet, will update…) What is it? From the announcement: In an ongoing effort to provide…

This may not strike the world as big news, but in the ad world, it’s important: Google today announced “Content Placement Reports”. Sounds boring, but stay with me here. (No links available for this yet, will update…)

What is it? From the announcement: In an ongoing effort to provide more transparency to advertisers, Google announced today the availability of a new AdWords report, called a Placement Performance report, which enables advertisers to see the exact sites on the Google content network where their ads appear. Placement Performance reports also provide site-by-site performance metrics – including domain, URL, impression, click, conversion and cost data – as well as aggregated metrics for traffic generated from AdSense for domain sites. With these reports, advertisers have much more visibility into their contextually targeted advertising spend and are able to leverage the information to more effectively optimize their campaigns and meet their objectives. Designed in response to advertisers’ requests, Placement Performance reports offer advertisers both increased transparency and greater control over their contextual advertising, which ultimately leads to more relevant ads for users.



In short, Google is dealing with what is known as the “blind network problem” – advertisers pour money into AdSense, and they get a sense of how the campaign performed in aggregate, but they have no idea which sites did great, and which sites did poorly, or often, even which sites they ended up on (unless they specified via the relatively new site specific buys on AdSense.)

This new set of reporting addresses this issue, allowing advertisers to determine where their campaigns are doing best, and then they can optimize accordingly. It’s a major step for Google, and it solidifies the company as the player to beat in third party ad networks. Does this have anything to do with the Doubleclick acquisition? Come on, is the Pope Catholic?

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You Think Google Won’t Do What It Takes to Win? Think Again.

Google is most definitely a cat, not a dog, when it comes to brands. The image of Google is rather feline – it sits there unruffled, not really *needing you*, but then it jumps in your lap when you least expect it. Google is not a brand that, well,…

Cheshire Cat

Google is most definitely a cat, not a dog, when it comes to brands. The image of Google is rather feline – it sits there unruffled, not really *needing you*, but then it jumps in your lap when you least expect it. Google is not a brand that, well, asks for attention.

That’s why this news came as something of a surprise to me.

In short, Google is going after eBay’s core, and it’s doing it by throwing a party. My goodness.

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Reader Yong Writes

Reader Yong writes: Regardless of this debate, google should be so intelligent as to take the necessary steps to prevent the abuse of its power. Instead of waiting for a disaster to happen, which may actually harm people….

Reader Yong writes: Regardless of this debate, google should be so intelligent as to take the necessary steps to prevent the abuse of its power. Instead of waiting for a disaster to happen, which may actually harm people.

It’s … A Job!

The Searchblog job board has gone mostly dormant after an initial flurry of action. Then this one lone job came around. I promised I'd post on the jobs every so often so go check it out, and you can still post a job if you want. Maybe I should…

The Searchblog job board has gone mostly dormant after an initial flurry of action. Then this one lone job came around. I promised I’d post on the jobs every so often so go check it out, and you can still post a job if you want. Maybe I should add a fourth column and give the stuff way below the fold a better home…

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Google Privacy

Well, this isn't the finale, but it's something of a curtain raiser. Those of you who've read Searchblog for a while knew this was coming. Google's got a privacy kerfluffle at the moment, and the reactions are interesting. The original release from Privacy International (yow, that's not good). The…

Images-5

Well, this isn’t the finale, but it’s something of a curtain raiser. Those of you who’ve read Searchblog for a while knew this was coming. Google’s got a privacy kerfluffle at the moment, and the reactions are interesting.

The original release from Privacy International (yow, that’s not good).

The Media Story. (ouch, wow, says Average Joe Newsreader, Google sucks).

Danny (the counterintuitive Google defense).

TechCrunch.

Scoble.

In the end, this is only going to play poorly for Google. Sure, folks like us might read Danny or TC and realize the story has more than one angle. But two or three orders of magnitude more folks will only read the Media Story.

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This is Rich. Google v MSFT. The Topic: AntiTrust

Thanks to Ars, I found this from the Times (OK, I have family in this weekend, I'm not reading the Times): In the most striking recent example of the policy shift, the top antitrust official at the Justice Department last month urged state prosecutors to reject a confidential antitrust…

Thanks to Ars, I found this from the Times (OK, I have family in this weekend, I’m not reading the Times):

In the most striking recent example of the policy shift, the top antitrust official at the Justice Department last month urged state prosecutors to reject a confidential antitrust complaint filed by Google that is tied to a consent decree that monitors Microsoft’s behavior. Google has accused Microsoft of designing its latest operating system, Vista, to discourage the use of Google’s desktop search program, lawyers involved in the case said.

Read the rest of the story. It only gets better. How I wish I had time to report this…

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Interview with Dick Costolo, Feedburner/Google

When news of Google's acquisition of Feedburner broke last week, those of us who have known Dick Costolo for a while were all smiles – Dick is a great guy, and we all love his service, which has a very publisher friendly approach and provides real benefit to us…

Dick CostoloFlamocon-Tm

When news of Google’s acquisition of Feedburner broke last week, those of us who have known Dick Costolo for a while were all smiles – Dick is a great guy, and we all love his service, which has a very publisher friendly approach and provides real benefit to us all. I shot a congratulatory email to Dick and asked him a few questions over the course of the week. Here’s the exchange:

Why did you sell to Google?

We help publishers manage distributed media by providing a suite of services for analytics, distribution/promotion, and monetization. On the media call yesterday, I said that we thought there was tremendous overlap between our competencies and the depth and breadth of Google’s offerings. Susan Wojcicki commented on this point during the call and used the term complementary instead of overlap, and I think that’s a much better word choice for a few reasons. We both offer detailed publisher analytics, but Google is extremely strong on site and marketing analytics while we are light on site analytics but very deep on feed and distribution analytics. Further, while our customer base is a critical mass of publishers (over 400k) that grows at an amazing rate, we have select advertiser relationships. It goes without saying that Google’s depth and breadth of advertiser relationships well complement the critical mass of publishers we serve. I could go on with a number of other examples like this. So, I like the term complementary as a defining theme for the reasoning behind this relationship.

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