Grokking a New Approach to Search Advertising Experience: Sea Dragon and More

Gary Flake (I posted on my meeting with him earlier this week here) has sent me files from his demo at SAS. I missed that demo, but you can get the picture, literally, by checking out these images. Here is an image of LiveSearch with the SeaDragon/SivlerLight mashup overlay….

Gary Flake (I posted on my meeting with him earlier this week here) has sent me files from his demo at SAS. I missed that demo, but you can get the picture, literally, by checking out these images.

Here is an image of LiveSearch with the SeaDragon/SivlerLight mashup overlay.

Gflake1

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SAS: Gary Flake Shows Some Tantilizing Stuff

I had to leave SAS early today, but before I left, I met with Microsoft's Gary Flake, who debuted Photosynth at Web 2 last year. He had some cool stuff to show me. I was very keen to learn more about Sea Dragon (which also might be called See…

Gwf-Small-Tm

I had to leave SAS early today, but before I left, I met with Microsoft’s Gary Flake, who debuted Photosynth at Web 2 last year. He had some cool stuff to show me. I was very keen to learn more about Sea Dragon (which also might be called See Draggin’, you know…), and that did factor into what I saw, but the stuff he showed me was even cooler.

First, one thought on the implications of Sea Dragon. In short, the idea is this: Finite real estate, infinite information (this is a Flake-ism). I want to get pics from the Gates demo to show you what I mean, but imagine the ad as a rabbit hole of sorts. If you go down it, you can explore all of Wonderland without ever really leaving the page you are on.

Much of the other stuff I saw was under NDA, but suffice to say, I was impressed. What I can tell you about has to do with a new model for ads on the web, a sort of mashup between web-based data and virtual representations of familiar tableaus, for example, a typical storefront. It’s sort of hard to explain, it’s best seen. Gary called it “one and a half life…”.

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This, That

This: LookSmart adds contextual to its offerings. Given that it powers Ask's offerings, this is not a surprise. That: Krugle launches a search appliance for search engine developers…….

This: LookSmart adds contextual to its offerings. Given that it powers Ask’s offerings, this is not a surprise.

That: Krugle launches a search appliance for search engine developers….

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News: Google Analytics Upgraded

Google today announced a new version of Google Analytics. From the release mailed to me: Google Inc. (NASDAQ: GOOG) today announced a new version of its powerful web analytics solution, Google Analytics™. The new version of Google Analytics was unveiled today at the EMetrics Summit taking place in San…

Google today announced a new version of Google Analytics. From the release mailed to me:

Google Inc. (NASDAQ: GOOG) today announced a new version of its powerful web analytics solution, Google Analytics™. The new version of Google Analytics was unveiled today at the EMetrics Summit taking place in San Francisco. Google Analytics, a free enterprise-class solution, enables executives, marketers and website owners to understand how their users interact with their website and maximize online business. Google has completely redesigned the product and enhanced the feature set through new email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible. …..

…..In the new version of Google Analytics, data is concentrated into combinations of reports, allowing users to make informed decisions about site management and Google AdWords™ campaigns. Google Analytics tracks the effectiveness of online marketing initiatives such as display campaigns or cost-per-click programs and creates e-mail reports that can be scheduled and distributed to colleagues.

I asked Google to answer this one question:

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Found on SearchMob

SearchMob is in a bit of a lull since I stopped posting roundups from there, but found today, a cool extension for Firefox that "automatically shows you whether or not the search results listed will contain the keywords in your search query. "…

SearchMob is in a bit of a lull since I stopped posting roundups from there, but found today, a cool extension for Firefox that “automatically shows you whether or not the search results listed will contain the keywords in your search query. ”

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