Interesting details on a new strategy from CBS, which is innovating more than most media companies these days. It recently struck a syndication deal with Joost, now it’s providing incentives to the long tail. From Lost Remote (and more):
CBS News is offering blogs and other online publishers the ability to embed a CBS News player on their sites. Video will include CBS Evening News, The Early Show and news video produced exclusively for the web.
One thought on “CBS Says: Syndicate or Die”
Hopefully this will somehow lift the spirits and prospects of Katie Couric.